HomeMy WebLinkAboutCorrespondence - BOCCGRANT COUNTY
COMMISSIONERS AGENDA MEETING REQUEST FORM
(Must be submitted to the Clerk of the Board by 12:00pm on Thursday)
REQUESTING DEPARTMEN00CC
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REQUEST SUBMITTED BY:CEMANELL
CONTACT PERSON ATTENDING ROUNDTABLE.CEMANELL
CONFIDENTIAL INFORMATION: FIYES 10NO
DATE:7/21/2026
PHONE: x2931
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Letter of Support to the A.mencan Planning Association and Planning Association
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of Washington {AF'APAW) for Beckwith Consulting"s work on the Grant County
Tourism Master Plan M P).
If necessary, was this document reviewed by accounting? F-1 YES F1 NO 19 N/A
If necessary, was this document reviewed by legal? ® YES ® NO ii NIA
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DATE OF ACTION: -17 DEFERRED OR CONTINUED TO:
APPROVE: DENIED ABSTAIN
131:
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4/23/24
July 28, 2026
APA Washington
Anya Gedrath AICP
City of Bellingham
GRANT COUNTY
OFFICE OF THE
BOARD OF COUNTY COMMISSIONERS
P O Box 37
EPHRATA WA 9BB23
(509) 754-201 1
PAW
Christ P asinetti AICP
City of Enumclaw
COPY
RE: 2026 APAPA WAnnual Awards for Excellence in Planning —Grant County Tourism
Master Plan (TMP)
Dear Anya and Chris,
Tourism is a significant economic opportunity for Grant County due to our geologic
origins, Native American heritage, art and culture activities, agriculture, and outdoor
recreation opportunities, In past years, we attracted visitors generating local expenditures and
associated employment and investment. However, as tourism continues to evolve,
particularly geotourism, we needed to -update our tourism strategies.
We conducted online surveys at the beginning of the process that were completed by 115
visitors and 331 residents identifying issues of concern including retention and recruitment
of tourist -oriented businesses, employment, and volunteer opportunities that we incorporated
into the planning process.
We used the State of Washington Tourism (SWT) 2023 -2024 "True to Nature" campaign
analytics to identify incremental travel benefits that can accrue to Grant County because of
effective marketing to ad -aware households using videos and other social media. We also
projected the economic impacts possible by effective marketing in visitation, expenditures,
direct, indirect, and induced value added in jobs, income, and tax revenue depending on how
effective we are in attracting and growing tourism in each and all geotourism sectors.
Our TMP's implementation involves 26 actions whose priorities were determined by an
online survey completed by 604 Grant County voter households at the end of the process that
we used to identify performance -based measures by which to gauge progress.
Kevin R. Burgess Rob Jones Cindy Carter
District I District 2 District 3
"TO MEET CURRENT AND FUTURE NEEDS9 SERVING TOGETHER WITH PUBLIC AND PRIVATE ENTITIES9 WHILE FOSTERING
A RESPECTFUL AND SUCCESSFUL WORK ENVIRONMENT."
GRANT COUNTY
OFF -ICE OF THE
BOARD OF COUNTY COMMISSIONERS
P 0 Box 37
EPHRATA WA 9BB23
(509) 754-201 1
We believe our strategic approach can be replicated by other jurisdictions involved in similar
economic planning efforts. We are very proud of our process and feel it is worthy of your
award.
If you have any questions, please email us our office at commissioners@9antcounLywa. Gov.
Sincerely,
BARD of COUNTY CoMMISSIONERS
'A,
Kevin R. Burgess, Chair Rob Jones, Vice -Chair
Kevin R. Burgess
District 1
Rob Jones
District 2
Cindy Ca er, Member
Cindy Carter
District 3
"TO MEET CURRENT AND FUTURE NEEDS, SERVING TOGETHER WITH PUBLIC AND PRIVATE ENTITIES? WHILE FOSTERING
A RESPECTFUL AND SUCCESSFUL WORK ENVIRONMENT."
2026 APA/PAW Awards
Grant County Tourism Master Plan (TMP)
Implementation, large county comprehensive planning, and community involvement categories
https://www.�rantcountywa.govZDocumentCenter/View/1-5105 FINAL -DRAFT- Grant- C ounty-Touri s m-Ma s te r-
P1.qn?hir11ri
Cnintart
Rob Jones, Grant County Commissioner
Caitlin Manell, Deputy Clerk of the Board I
PO Box 37, 35 C Street NW, Ephrata, WA 98823
rj one s@grantcountywa.gov
cemanell@grantcountywa.gov
Tom Beckwith FAICP, Beckwith Consulting Group
PO Box 704, LaConner, WA 98257
360-466-3536, beckwith@beckwithconsult.com
Participants
Grant County Commissioners
Lodging Tax Advisory Commission (LTAC)
Tourism Advisory Committee (TAC)
Beckwith Consulting Group
Description of the plan (100 word
Tourism is a significant economic opportunity for Grant County
due to its geologic origins, Native American heritage, art and
culture activities, agriculture, and outdoor recreation
opportunities, In past years, Grant County attracted visitors to
county attractions generating local expenditures and associated
employment and investment.
However, as tourism continues to evolve, particularly
geotourism oriented to the environment (eco-tourism),
recreation, culture, heritage, and agriculture (agri-tourism)
segments, Grant County needs to orient its outreach strategies.
The TMP identified assets, visitation trends, tourism potential,
economic impacts, visitor and resident opinions, resources, and
implementing action tasks, agents, participants, and
performance measures necessary to be successful.
Why the plan is worthy of an award (250 words)
The tourism master planning process completed an extensive
inventory of Grant County's unique and significant geotourism
assets including:
0 Environment - the Ice Age Floods creation of unique
geologic and scenic attributes.
0 Culture - Indigenous tribes' rich cultural traditions,
historical presence, and archaeological sites dating back over
11,000 years.
■ History - the 1859-1868 Cariboo Cattle Trail through Grant
County linking Oregon to British Columbia for indigenous
tribes, fur brigades, cattlemen, and miners.
0 A5zriculture - the 1933 Columbia Basin Project providing
water for over 1,000,000 acres or 60% of all irrigated land in
Washington State.
0 Recreation - including 80 boat launch sites, 146-mile
Greater Columbia Water Trail (GCWT), 287-mile Palouse to
Cascade State Park Trail, OHV parks in Moses Lake Mud Flats &
Sand Dune's and West Saddle Mountain, and 12 major sports
tournaments facilities.
Online surveys were conducted and completed at the beginning
of the TMP process by 115 visitors and 331 residents identifying
issues, concerns, and suggestions that were incorporated into
Grant County Tourism Master Plan (TMP) - Page 1
the planning process.
The analysis determined westside visitors are a significant
component of Grant County visits and projected population
growth will increase this potential market opportunity. Quality
marketing materials, however, are key to generating incremental
increases in visitation, length of stays, and expenditures, as well
as long-term awareness.
TMP's implementation involves 26 actions whose priorities were
determined by an online survey completed by 604 Grant County
voter households that was used to identify performance -based
measures by which to gauge progress.
Recreational Tourists
Boating, kayaking, bring,
hiking, sightseeing....
/S-11
Agri -Tourists
Organic farming, wineries,
livestock, seeds...
(Farmers' Market)
Heritage Tourists
History, architecture...
(Historical Museum - State &
National Historical Districts)
Cultural Tourists
Arts, crafts, ethnicity,.,
(Art Market)
Eco-Tourists,
Nature, wildlife, bird watching...
Grant County geotourism potential
1. Outstanding application of planning principles
Grant County's TMP process interactively engaged diverse
tourism interested participants including:
■ Grant County Lodging Tax Advisory Commission (LTAC)
and Tourism Advisory Committee (TAC) members - in a series
of monthly workshops to review environmental, historical,
cultural, agricultural, and recreational assets, visitation trends,
marketing and promotional materials, opportunities, and
strategies.
■ Interest groups - in a series of interviews and workshops
with the Grant County Fairgrounds, The Gorge Amphitheater,
Grant County Public Utility District (PUD), Colville Indian Tribe,
Gorge Sunland Vacation Rentals, Ridge Riders, Sand Scorpions
ORV, Columbia Basin Allied Arts, Us Fish & Wildlife (USFW),
Washington State Parks, and Chambers of Commerce of Soap
Lake, Moses Lake, Grand Coulee Dam Area, Ephrata, Coulee City,
Quincy Valley, and South Grant County discussing current
trends and future strategies.
■ Tourists - in an online survey completed by 115 visitors
promoted through email, websites, postcards, and handouts at
major campgrounds, parks, and motels to determine visitation
behaviors, opinions, expenditures, and suggestions.
■ Residents - in an online survey completed by 331
households promoted by email and websites to identify
participation as volunteers, employees, owners in Grant County
tourism enterprises and their opinions concerning the impact
and importance of tourism on Grant County's economy.
■ Voter households - in an online survey completed by 604
households and promoted by email, website, and a postcard
mailed to every household in the county to determine priorities
for the 26 action tasks necessary to implement TMP measures.
Grant County Tourism Master Plan (TMP) - Page
2. Implementation of community values
The interviews with LTAC and TAC members, tourism interest
groups, and the surveys of tourists, residents, and voter
households identified tourism assets to be preserved and the 26
action tasks to be implemented in the TMP including:
Environment
Action 1: Market Ice Age tours - expanding the Ellensburg
Chapter of the Ice Age Floods Institute's (IAFI) Ice Age Tours of
the Ice Age Floods National Geologic Trail with wayfinding
signage and interpretive exhibits in the Coulee Corridor.
Action 2: Market bird and wildlife watching tours - expanding
the Great Washington State Birding Trail of the Coulee Corridor
and wildlife watching tours with wayfinding signage and
interpretive exhibits in wildlife refuges.
Heritage
Action 3: Promote Native American culture - expanding the
histories, artworks, gathering sites, and interpretive facilities of
tribes who reside in and adjacent to Grant County.
Action 4: Promote Hispanic -Latino cultural events and
activities - including Cinco de Mayo, Dia de los Muertos (Day of
the Dead), and El Grito (Mexican Independence Day) with food
vendors at major gathering places including the Grant County
Fairground that are linked with schools, churches, and other
community organizations.
Action 5: Promote historic districts, barns, and landmarks -
including Coulee City, Ephrata, Hartline, Mattawa, Moses Lake,
Quincy, Soap Lake, Stratford, Warden, and Wilson Creek.
Agriculture
Action 6: Develop winery and brewery tasting tour -
promoting the developing vineyard and winery businesses and
microbrews in Grant County.
Action 7: Promote farmers' markets and farm stands -
including existing and potential famers' markets and stands in
Moses Lake, Quincy, and Mattawa.
Action 8: Develop farm stays - promoting cooking, baking,
butchering, brewing, farm crop picking, and other farm stay
opportunities in Grant County.
R prrpn ti ran
Action 9: Expand water trails - designating handcarry (kayak,
canoe) trails the extent of the Columbia River, Sun Lake, and
Moses Lake with overnight campsites at National Park Service
(NPS), WA State Parks, Grant County PUD, WA Department of Fish
& Wildlife (WDFW), Moses Lake, and Moses Lake Irrigation
District.
Action 10: Develop on -road bike route and events on the
Coulee Corridor Scenic Byway from Grand Coulee to Moses
Lake - designating shoulder lanes, where possible, and shared
on -road route from Grand Coulee to Moses Lake promoting
racing and other group ride events on the route with
designated overnight campsites.
Action 11: Promote Beezley Hills Trails and Beezley Burn -
expanding mountain bike and trail runner user events at Beezley
Hills and other locations in Ephrata.
Action 12: Develop hike, bike, and horse trail on abandoned
BNSF Railway from Moses Lake to Coulee City - designating an
equestrian trail and group ride events on the abandoned
railroad bed and the historic wagon train crossing through
private property and/or adjacent WA Department of Fish &
Wildlife (WDFW) and WA Department of Natural Resources (DNR)
from Moses Lake to Coulee City.
Action 13: Designate hike, bike, and horse clifftop trail on
WDFW land from I-90 to Trinidad - developing a trailhead and
Grant County Tourism Master Plan (TMP) - Page
promoting group ride events at Serenity Beach Boat Launch on
Vantage Road Southwest north across Sunland Road and under
the Gorge Amphitheater to Ancient Lakes Trailhead and to a
trailhead at SR-28 near Trinidad.
Action 14: Promote Moses Lake Mud Flats & Sand Dunes,
Beverly Dunes Recreation Area, and West Saddle Mountain
®HV - expanding existing motorized off -road and off -highway
vehicle (ORV/OHV) events at Moses Lake, Beverly Dunes, and
West Saddle Mountain.
Action 15: Promote regional sport tournaments - conducting
RFPs for tournaments at Quincy's Lauzier Park/Q-Plex and
facilities in Moses Lake, Ephrata, Big Bend Community College,
and Royal City and Warden School Districts for baseball, soccer,
cricket, 3x3 basketball, and pickleball.
Ci'lnirP
Action 16: Promote Grant County Fairgrounds and Moses
Lake Roundup - with participation by more fair and rodeo
organizations, increasing prize monies to increase attendance
during the annual August Fair & Rodeo, and scheduling events
and activities the rest of the year including equestrian.
Action 17: Support The Gorge Amphitheater - adopting a
master plan for the site and facility and supporting
infrastructure including roads, sewer, water, and
telecommunications services.
Action 18: Promote performing arts events - expanding Grant
County performing arts facilities and programs with local and
regional performing arts organizations.
Action 19: Promote fine arts events - expanding Grant County
fine arts galleries, facilities, and programs involving local and
regional artists.
Action 20: Promote festivals - expanding Grant County
festivals and special events with local and regional attendees
and advertising.
Branding
Action 21: Develop new tourism promotional content and
message - including digitals, videos, interactive maps, and print
materials that include and highlight Grant County geotourism
assets and destinations of the environment (ecotourism),
heritage, culture, agriculture (agritourism), and recreation on
Grant County and SWT websites and materials.
Action 22: Consolidate content and message - into a centrally
accessible website linked with digital, videos, interactive maps
and print materials shared with Grant County jurisdictions and
state agencies focused on tourist activities and destinations.
Action 23: Post content and message - with regional and state
tourism promotional outlets including Washington State
Tourism (WST), Washington State Destination Management
Organizations (WSDMO), State of Washington Tourism (SWT),
Washington State Marketing Authority (WSMA), and Washington
Tourism Alliance (WTA).
Implementation
Action 24: Update Lodging Tax grant criteria - to reflect the
Tourism Master Plan (TMP) action tasks objectives and
performance measures.
Action 2 5: Track results - with a comprehensive and consistent
network of Datafy or Placer.ai sites located at key destinations
throughout Grant County on a continuous basis.
Action 26: Coordinate tourism agents and agencies_- to
provide consistent, stable, reliable, and innovative messaging
and the most efficient use of limited and shared resources.
Update the Tourism Marketing Manager position to identify the
Manager's authority and responsibility for implementing the
actions defined in this TMP along with measurable performance
Grant County Tourism Master Plan (TMP) - Page 4
measures with which to measure progress and fine-tune, when
necessary, objectives, schedules, budgets, and other particulars.
Make the Marketing Manager a central coordinator for all
tourism agents and agencies in the county for tourism
programs.
The TMP identified the lead agent, participants and resources,
and performance measures for each of the 26 action tasks. The
online survey of voter households described and illustrated
each action task and asked survey respondents to rate the
priority of each task for promoting tourism's economic benefits
on a scale of 1 to 5 with 1 being the lowest priority and 5 the
highest. The scores were combined and weighted where 2.50 or
lower was considered a lowest priority, 2.50-3.00 a low to
moderate priority, 3.00-3.50 moderate to high priority, and 3.5+
the highest priority.
Voting households rated all the action tasks 3.0+ or moderate to
high and most 3.5+ high to highest with the highest being
promoting farmers' markets at 4.06.
3. Contribution to specific planning technologies
The TMP process used the following technologies:
■ Extensive public involvement - of tourists, residents, and
voter households, the LTAC, PAC, and tourist interest groups in
surveys, workshops, and open houses to review the inventory of
tourist assets and destinations, visitation trends, market area
potentials, economic impacts, public opinions, available
resources, and necessary action tasks to effectively realize
tourism's economic benefits.
■ Comprehensive inventory - focusing on geotourism's
environment, heritage, agriculture, culture, and recreation
segments. The geotourism definition created a more focused
and thorough inventory of all of Grant County's assets then
would have been more likely if the inventory had not been so
focused and analytical.
■ Trends analysis - of visitation using data from:
■ State of Washington (SWT) Datafy visitor statistics model
for the North Central Region (Kittitas, Chelan, Grant, and
Okanogan Counties),
■ Washington State Parks annual visitation numbers for
overnight and day -use visitors,
■ Grant County Public Utility District (PUD) recreation area
visitor statistics,
■ Grant County Fairgrounds & Moses Lake Roundup
attendance data,
■ Placer.ai data for Grand Coulee Dam, Moses Mud Flats &
Sand Dunes, The Gorge Amphitheater as well as for Moses Lake
Mud Flats and Sand Dunes, The Gorge Amphitheater, Grant
County Fairgrounds & Moses Lake Roundup, Crescent Bar
Recreation Area, Sun Lakes -Dry Falls State Park, and Steamboat
Rock State Park, and
■ LTAC annual revenues.
These sources combined provided a comparison of Grant
County's tourism attendance volumes and trends. Datafy and
Placer.ai in particular, which are based on cell phone tracking,
provide comparable data between destinations of the number of
return visits, minutes spent at the site, volume compared to 3
previous years, persons per household, median age, percent
Hispanic, household income, per capita income, college degree,
and married couples useful in building tourist profiles.
■ Marketing analysis - State of Washington Tourism's (SWT)
2023-2024 "True to Nature" campaign was designed to promote
the state as a travel destination by showcasing diverse natural
landscapes and encouraging visitors to engage in authentic,
transformative experiences in urban and rural areas.
SWT produced and hosted a series of #TrueToNature YouTube
videos from 0.60 to 2.48 minutes in duration highlighting
Grant County Tourism Master Plan (TMP) - Page 5
different activity interests in places throughout the state.
SWT measured the effectiveness of the state's advertising
campaign evaluating the return on investment (ROI) and other
impacts. The research quantified the incremental travel that
can be attributed to the campaign, and the resulting economic
benefits. Unaware households are considered the baseline that
would occur without advertising. Any travel above that baseline
by ad -aware households is considered influenced, or
incremental.
The campaign generated a travel increment of 3.2%. meaning
16.4% of ad -aware consumers traveled to Washington State,
compared to 13.2% of unaware consumers. Advertising
influenced Washington State travel including the decision to
visit the state, but also effectively showcased the state's tourism
product, leading to longer, more active trips with higher
average visitor spending. SWT's findings were incorporated
into Grant County's TMP strategies accordingly.
■ Economic impact assessment - were determined using data
generated by Washington State Recreation & Conservation Office
(RCO) 2022 diary -based survey of age -specific recreation
participation, frequency, and location statistics, RCO's 2020
Economic Contribution of Outdoor Recreation in Washington
State's expenditure data, and the Bureau of Economic Analysis
(BEA) 2023 expenditure data by industry.
The impact analysis projects the total outdoor recreation
volumes, expenditures, direct, indirect, and induced value
added in jobs, income, and tax revenue currently and possible
depending on how effective Grant County is in attracting and
growing tourism in each and all geotourism sectors.
4. Furtherance of GMA
Grant County's TMP addresses issues inherent to GMA including
environmental preservation and sustainability, history and
culture, agriculture, recreation, economic development, public
facilities, and capital programming.
The TMP process included extensive public outreach to identify
issues and priorities of concern to Grant County residents and
business interests including retention and recruitment of
tourist -oriented businesses, employment, and volunteer
opportunities.
S . Suitability of the solution to the problem or
context
The geotourism approach of identifying environmental, cultural,
historical, agricultural, and recreational tourism sectors helped
identify and protect these Grant County attributes as critical to
economic development as well as for the enjoyment of
residents.
Public surveys also indicated how integrated county residents
are in the ownership, employment, and volunteerism of the
tourism economy and the priorities residents place on retaining
and growing this industry.
6. Innovative and/or creative solution or project,
and demonstration of applicability to other
projects
The extensive public involvement, comprehensive inventory,
marketing analysis, and economic impact assessments provided
Grant County TMP participants an effective strategic approach
that can be replicated by other jurisdictions involved in similar
economic planning efforts.
Grant County Commissioners recently adopted the TMP and is
currently recruiting a Marketing Manager to coordinate
implementation of the 26 action tasks.
Grant County Tourism Master Plan (TMP) - Page
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Grant County Tourism Master Plan (TMP) - Page 7
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Moses Lake Air Show
Grant County State Park Visitation 2020-2024 j
1,600,000
1,400.000
268,395
258,003
+
. e
1,200,000 232,140
1,000,000
800,000
600,000
1,125,804
400,000
E
i
200,000
0 '
2020 2021 2022 2023 2024
■ Day use a Overnight
Washington State Parks Visitation
Grant County State Park Visits
Grant County PUD Campground Nights Stayed
12,000
10,000
8,000
1
1
6,000 7,269
1
4,000 • 1
330 306
229
• 1
2,000 364
1.388
.8
0
2019 2020 2021* 2022 2023
■Priest Rapids aSand Hollow ■Jackson Creek ■Rocky Coulee ■Crescent Bar
Grant County PUD Overnights
Grant County Tourism Master Plan (TMP) - Page 10
Grant County Lodging Revenues 2004-2024
$60,000,000 557,416,265
$50,000,000
$40,000,000
$30,000,000
$20,000,000
$10,000,000
$0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Grant County Trends
Incremental Travel to Washington
State
1&4%
Travel
Increment
= 3.2 % pts
Aware Unaware
LTAC Revenues 2004-2024
Average Nights on Trip Average 9" of Rip Activities
3.67 4.14
2.44
Aware
SWT 2024 Incremental Travel
2.57
Aware Unaware
SWT 2024 Incremental Travel Results
Average Trip Spend
Aw2ffl Unaware
Grant County Tourism Master Plan (TMP) - Page 11
Grant County Commissioners Letter of Recommendation
Grant County Tourism Master Plan (TMP) - Page 12
Re: Tourism Master Plan - APAPAW Award
From Tom Beckwith <beckwith@beckwithconsult.com>
Date Thu 7/16/2026 2:15 PM
To Caitlin E. Manell <cemanell@grantcountywa.gov>; Rob Jones <rjones@grantcountywa.gov>
1 2 attachments (5 MB)
2026 APAPAW Award Grant County Tourism Master Plan.pdf, 2026 Grant County Award draft letter.docx;
**EXTERNAL EMAIL**
This email originated from outside Grant County's network. Do not click links or open attachments unless you recognize the sender and
know the content is safe.
Rob and Caitlin
We would like to apply for an award from the APAPAW (American Planning Association and Planning Association of Washington) for your Tourism Master Plan
(TMP) now that you have adopted it.
The awards are selected on a competitive basis and depend on what other plans and projects are submitted and who is on the selection jury. We won an
award for the Kittitas County Tourism Plan from the APA County Division and hope we can win an award for your TMP also.
have attached a letter of recommendation that you can edit as you wish. If you agree to submit your TMP, please sign and return the letter to me to be
included in the submittal.
We appreciate the time you both spent working with us on your TMP and hope to have the opportunity to work with you again.
Tom
On Jul 16, 2026, at 8:43 AM, Caitlin E. Manell <cemanell@grantcountywa.gov> wrote:
Hello,
The Board has adopted the Grant County Tourism Master Plan, as of Tuesday, 7/14. Thank you for your work on this project!
Caitlin E. Manell
Clerk of the Board
Grant County Commissioners Office
PO Box 37
35 C Street NW
Ephrata, WA 98823
Phone: 509-754-2011 ext. 2931
Cell: 509-450-4444
Fax: 509-754-6098
*Please be advised that ernails to the Board of Countv Coininissioners and staff may be subject t0 public recof ds eauestS pace sLcant to RCW' 42.56.
From: Tom Beckwith <beckwith(@beckwithconsult.com>
Sent: Tuesday, July 7, 2026 4:59 PM
To: Caitlin E. Manell <cemanell(?grantcountywa.gov>
Subject: Re: Tourism Master Plan
**EXTERNAL EMAIL**
This email originated from outside Grant County's network. Do not click links or open attachments unless you recognize the sender and know the
content is safe.
Ok, thanks Caitlin for all of your help on this project.
Tom
On Jul 7, 2026, at 4:57 PM, Caitlin E. Manell <cemanell@grantcountywa.gov> wrote:
Hello,
This will be before the Board next week for their final review and action.
Thanks!
Caitlin E. Manell