HomeMy WebLinkAboutUpdate Documents - BOCC (003)Grant County Tourism Marketing Structure: Draft
Role Definitions
Prepared by Coulee Creative Co — September 2025
Purpose of This Document
To clarify the working relationship between the contracted Marketing Director and the Grant County Tourism
Advisory Committee (TAC). This document outlines general roles, decision -making responsibilities, and
collaboration processes to ensure smooth, consistent operations now and in the future. cl
I. Marketing Director (Contracted — Coulee'Creati-ve Co)
Primary Role:
Lead the planning, execution, and management of Grant County's tourism marketing strategy.
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Key Responsibilities,
• Develop and maintain an annual tourism marketing strategy aligned with county goals.
• Create and manage marketing campaigns (e.g., digital, print, events, PR).
• Oversee creative direction, branding, content creation, and messaging,
• Coordinate with vendors, media outlets, and tourism partners,
• Monitor campaign performance and provide regular reporting.
• Facilitate feedback loops with TAC and integrate approved input into strategy.
0 Manage the approved marketing budget in collaboration with county staff.
Decision -Making Authority:
Lead creative execution and operational decisions based on approved strategy and budget.
• Select vendors or service providers, when within budget and aligned with strategy.
• implement campaigns and adjust tactics as needed for effectiveness.
2. Tourism Advisory Committee (TAC)
Primary Role,
Serve as a representative body to provide input, local insight, and strategic feedback to guide Grant County's
tourism marketing efforts.
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Key Responsibilities,
• Provide guidance on target audiences, seasonal priorities, and community needs.
• Offer feedback on proposed strategies and campaigns during scheduled reviews.
• Vote or make recommendations to county leadership on key marketing priorities when needed.
• Support outreach efforts and encourage community engagement in campaigns.
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Help identify opportunities for tourism -related partnerships or events.
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Decision -Making Authority,
• Advisory capacity only. Final decisions on strategy execution rest with the contracted Marketing
Director and county administration.
• May formally recommend adjustments to marketing priorities or direction, which the Marketing
Director will consider in collaboration with county leadership,
3. Collaboration &Communication
Regular Meetings:
• Marketing Director and TAc will meet [monthly or quarterly] to:
• Review marketing performance
• Discuss UPCOMing campaigns
• Gather committee feedback
• Additional meetings may be scheduled as needed for key initiatives or approvals.
Communication Flow:
• The Marketing Director will share updates, proposals, and reporting ahead of meetings.
• Committee members may submit ideas or feedback via email or during meetings.
• The Marketing Director will summarize how feedback has been addressed or inc
l'�orporated.
Conflict Resolution,
• In the event of disagreement or unclear boundaries, the County Commissioners or designated county
administrator Will be the final point of review.
4. Benefits of Defined Roles
• Faster, more confident decision -making
• Reduced confusion or duplicated effort
• Greater continuity across committee or contractor changes
• Stronger accountability and transparency
Status: Draftfor Discussion
Prepared by: Rachelle Baughman, Coulee Creative Co
Date: September 12th, 2025