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Home My WebLink AboutUpdate Documents - BOCC (003)GRANT COUNTY TOURISM ADVISORY COMMITTEE MEETING MINUTES September 3, 2025, at 9:30 a.m. Public meetings were held in person with a Zoom Conference Call/Video option available. The Tourism Advisory Committee meeting was called to order by Pam Thorsen at 9:36 a.m. in person at the Grant County Courthouse, Hearing Room #101. Attendance: -- District 1: Shawn Cardwell (Absent — Excuseo),.,g, d McWalter (Absent —Excused), Karon Fox (Absent— Excused) District 2: Lynne Lynch (via Zoom at 9:36 � rri: until 11:00 a.m.), Arin Swinger, Amanda Laramore = W =_ District 3: Pam Thorsen, Sandra Marcusen Clerk: Caitlin Manell --------- Marketing: Rachelle Baughman---------- -= Agenda Review ; g • A motion was made b Sandra, seconded h Arin to a y Y ppve the agenda as presented. The motion passed unanimously. = Introduction Guests Review/Approval f o Minutes: • A motion was made by Amanda, seconded bV Arin, to approve the August Minutes as presented. The motion passed with a majority vote, Arin abstained. o Leadership Notes for Discussion -, Leadership U date: • Live Nation Event at Sage Cliffe Resort — Gorge Commercial/Signage with QR Codes o Public Works Process for Signage at Gorge o Gorge Concert Schedule • Chamber Executives Conference —State of Washington Tourism Presentation Clerk Update: • November Meeting `Location Change (Sun lakes Conference Room, 3rd Floor) • December Meeting — Request for Date or Time Change (Tentative 1:00 - 2:30,12/3/2025) o To be brought back at October meeting • Contract Renewals (Westwind Media, Coulee Creative) o Upcoming Tax Requirement Change — Department of Revenue o Performance Reviews/Evaluation Process for Contracts before Renewal ■ Committee request for addition to Contract Language for 2026 ■ Recommendation by Rachelle to begin contract renewal process as soon as possible. Page 2 of 3 Grant County Tourism Advisory Committee Minutes Wednesday, September 3, 2025 ■ A motion was made by Amanda, seconded by Arin, to add language to contracts for there to be performance reviews prior to contract renewal. Discussion was held about how many performance reviews should be done. Amanda clarified — one performance review done during the tenth month of the year. Discussion about written reports from Coulee Creative Co., data collection workload, Committee time for review, verbal updates and invoices, performance evaluations of the Committee. • Clerk called a Point of Order— Discussion has moved off topic from the motion on the table. ■ Amanda amended her motion to change itfrr"the tenth month to the ninth month, seconded by Arin. The motion'unanimously. • Storage Unit Cancellation — BOCC approved cancellationll rkp==r� essing. • Travel Planner Publisher — Review of hard copies_r— ed o JayRay, LC Creative, and ExtraMile Mjrng ■ LC Creative Closure o Pam presented additional travel planner-lze-,and des.i o tions, not df ed b the Publisher p Y proposers. r . 0 o Publisher requirements -1µ elines o A motion was made by sadraded by Amao recommend Jayllay as the to proposer for the Travel Plan + r PubINS Di;scussion ,a b ut the size of the planner and uidelines.for `i bl:�cation ands -Creative c[ r g a;.. _.,._...; ;s .e. T he r&fibn passed unanimously. ��rave µ no Dis er er s ■ elinefor" n and pub ■ T"rine for BCC review/d Financial Rev�:e�n► :Cor. res one __...:.j:_----,-;---------- p:..�.........�._._.............._ • o A motion as�:;made Icy -Sandra, secaNn-ded by Amanda, to approve the invoices as presented ire � he:amod4W.$29,207.35. Discussion about car decals — included in :nvoices ETA f6Rlelive :.:mo _ ry 'i ton passed unanimously. • Budget-UWe o Taxµ uirement fc IAdvertising Services ■ endral=to Contracts — Clerk draft amendments o Detail of sftover funds in Prof Sery o A motion was -made by Lynne, seconded by Arin, to recommend an amendment to the Coulee Creative Contract and the Westwind Media Contract for the last 3 months of the year to cover the sales tax that will go into effect using unused funds in the Prof Sery budget. The motion passed unanimously. • Fund 114 Budget Review 2026 Budget Finalization 0 Discussion about budget for Printing and Distribution (Tourist Advertising Maps/Visitor Guides) Page 3of3 Grant County Tourism Advisory Committee Minutes Wednesday, September 3, 2025 Marketing/Publisher Update: • Public Comments/Requests o Request from Washington State Tourism for Hispanic Heritage Month — Submitted Umani Festival • Jeff's Camera Photo Project • Voortex Completion Coming Soon • Social Media Analytics Report zr o Rachelle's Top 3 Takeaways: Month -to -Month Corxson of Trends, Interaction on Posts — "Nothing to do in Grant County" and "lrrr Weekend in 30 Seconds" o Month -to -Month Reports vs. Trends • App Downloads — 254 to date =" District Updates: • District 1. Run the Dam 10k/Half ; • District 2: 0.5k Cancer Walk, Downtown Stroll Boat Races,,Sand Scorpion Events, Mud Flats Run, Umani Festival, Buddy Walk, Antique Tra Pull, Golf -art Tournament, Pickleball • District 3: Hot Desert Nights Chow, Cornhole tournament, Georgettes, Line Dancing for Beginners, Weeklong Bluegrass Festi Good of the Order Miscellaneous Discussi_ • Committee ApplicationDistrict 3) Not Discuss- i ed Meeting with JayR��y.. o Contract pr ocess • 2026 Travel Planner Design Special Meeting bequest --- -------------- 0 Special Meeting Tentative Date: 'Friday, 9,/12/2025 at 1:00 p.m. via Zoom to discuss and vote on the 2026 Preliminary 'Budget and District 3 Applicant. ,. =o Travel Planner Design discussion at Special Meeting, if there's time. Adjourn: The meeting was adjourned at 111 s 8 a.m. The Next Tourism Advisory committee Meeting = l�lednesday, October 1, 2025 9:30 a.m. —11:00 a.m. ti- ul-ant k..ount DELIVERED AUGUST 29""", 2025 �Mti My- , • Views: 117,619 10.1%) • Reach-, 4,324 65.7%) • Content Interactions: 116 52.5%) Instagram • Views: 154,961 (T 30.9%) • Reach,: 60,400 (T 19.1%) • Content Interactions: 1,800 (T 80%) From Ads.- 114,068 views From Organic: 40,893 v'le-v-vs (T 16.1%) TikTok • Views:, 4,068 • Reach.- 2,800 • Content Interactions: 178 • Followers: Net growth = 0 (8 new, 8 lost) Key Notes Pald ads continue to be the main driver of visibi .cross platforms. Organic reach showed growth on Instagram but slowed on Tik-Tok and Facebook. Facebook engagement (likes/comments/shares) held steady despite low cot-vversions. Instagram and T1'k-Tok continue to show the most growth and engagement potentolvil. These platforms are where we re seeing the strongest returns,, so placing more emp hasi 's on them will help sustain momentum and reach new audiences. Key Definitions a Views: The total number of times a video or post was watched. Includes repeat views kv the same person. * Reach.- The total number of unique people who saw the content. One personis onl,�,, counted once, no m-atter how many tim e-s they viewit. a Impressions: The total number of times content was displayed on someone's screen (may n ip: multiple appearances to the same person). e Engagement/Interactions: The total number of interactions with content (filkes, comments, shares, saves, clicks). "There"s nothing to do in 'Grant County' il;)- b -u �Alr>ted to our "Grant Washington County" audience which, 100% eve-f-r%; dttv'ih grant Age a gender 0 o u n t v. 30 20 Total. Views. 14900 07 18-124 2514 35-44 45-54 55-64 65+ women ■ Mefq Go 311W) 33'r1i Marketed to all of Washington Washington & Orec. gon. 100% Ago S gender 0 20 10 EY I 0 him 18-24 25-34 35-44 4544 SS-64 65+ Total. Views,: I 1911 4 ( i Men a Wo"M 49,44-, 1 TK British Columbia 69.9% Marketed to our "Outdoor Washington Audience" (-which ' is BC, WA, 16.5% California OR, CA, ID, MT. 18-6o y e a re9.5% r s Ogon old. Interests: trax-,el, hiki-w-g. Idaho ft s N ng- lakes, I , carnping 03% Wmery and musi�c festivals) Ag#&g"*r* 20 10 lk R F Total'Vw ies: 21 ,,3)"5r6- 18-214 25-34 35-44 45-54 55-64 65. Is men mmen 59;. -N, 40 3% P Washington "60.9% .Ailarketed to ourOutcloor British Columbia ience" (which is BC , WA, 21.596 California hr OR, CA, ID, MT. 18-65- vears 10% old. interests: travel, hikinc.1, Oregon 3.9% fishing, carnpmg Idaho lakes, 2.4% Winery and rnusic festivials.) Age & gender 0 30 20 Total Views.*, 53, -D 4 18.24 T-3-34 I5-44 45-54 55-64 C)54- Men women ONE TANK TRIP GRANDCOLIEE MOSBMT 41 4 IJ kv ir POV: Ymi llx►nk in mrmight in Dr,,ort-Alre GRANT COUNTY lslcm.' we wed ymir Input! AW EAT ONE TAN K P rk;ert KIM RM COL. LU. "OILS PW You txnonk an wrmtot in "OILS PLAY -7 he Solution i&A" POT: The problemsis probably Try P M a W.I.) I up I I I not another vacation in Grant County... Celt Of the. I but I m gonna check Group Chat .� 4et_ April May June July August Views 849748 102,709 1229963 107,366 117,619 Reach 99500 3,900 5,900 19,100 4,300 Engagement 449 180 270 401 116 Nertormance is much lower compared to Instagram and I ikIok, with smaller reach and engagement, though August did see a modest rebound in both views and reach. April May June July August Views 749514 103,353 116,529 1059873 154,961 Reach 45,300 57,300 48,900 439900 609400 Engagement I,017 861 1,30I 1,025 1,800 Steady growtn overa«, with views and engagement climbing sharply in August, making it the strongest platform for consistent reach and interaction. TI's kTio k April May June July August Views 269992 379118 2,155 2,523 49068 Reach 1,832 369052 743 1,265 2,800 Engagement I9276 3,389 58 78 178 views remain strong, but reacn and engagement nave been inconsistent month -to -month, with August showing lower engagement despite higher views.