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Home My WebLink AboutRequest to Purchase - BOCCGRANT COUNTY COMMISSIONERS AGENDA MEETING REQUEST FORM (Must be submitted to the Clerk of the Board by 12:00pm on Thursday) REQUESTING DEPARTMENT: BOCC REQUEST SUBMITTED BY: CEMANELL CONTACT PERSON ATTENDING ROUNDTABLE: CEMANELL CONFIDENTIAL INFORMATION: ❑YES BNO DATE: 6/20/2025 PHONE:X2931 ❑Agreement / Contract DAP Vouchers ❑Appointment / Reappointment DARPA Related ❑ Bids / RFPs / Quotes Award ❑ Bid Opening Scheduled ❑ Boards / Committees ❑ Budget ❑Computer Related ❑County Code El Emergency Purchase El Employee Rel. ❑ Facilities Related ❑ Financial ❑ Funds ❑ Hearing ❑ Invoices / Purchase Orders El Grants — Fed/State/County ❑ Leases ❑ MOA / MOU ❑ Minutes ❑ Ordinances ❑ Out of State Travel ❑ Petty Cash ❑ Policies ❑ Proclamations *Request for Purchase ❑ Resolution ❑ Recommendation ❑ Professional Serv/Consultant ❑ Support Letter ❑ Surplus Req. ❑Tax Levies ❑Thank You's ❑Tax Title Property ❑WSLCB SUGGESTED WORDING FOR AGENDA: Mho, What, When, Why. Terim, cost, etc.) Request from Coulee Creative to purchase Advertising Campaign with TripAdvisor in the amount of $5,100.00 to be paid from Fund 114.156 (Prof Serv). If necessary, was this document reviewed by accounting? ❑ YES ❑ NO 0 N/A If necessary, was this document reviewed by legal? ❑YES ❑ NO DATE OF ACTION: � aS� DEFERRED OR CONTINUED TO- WITHDRAWN - APPROVE: DENIED ABSTAIN D1: D2: D3: 4/23/24 0 N/A W AD EXPRESS OFFERS DA3H80ARO ADS S`QKiNGIS R E P 0 P S, Ci_;ENTS FAQ AOECO-iMPACT y D CAMPAIGN Dashboard / Ads / Ad details El No creatives uploaded Ad Details #0 Edit Impressions CHQks CT spend Habitat, ft, Nature's Playground 0 0 0.00% 0 USD 0 11 Jun 2025 -16 Nov 2025 of 231.8 K ;.f 5,100 USD of 1530 Ad Details Client: Grant County Tourism Name: Platform: Nature's Playground All Media type: Video Targeting Options: State/Region Destinations Ad ID: 16693 Booking ID: - Booking date: Targeting Layer Visitor Location: Washington County (county, Oregon, United States), Bonner County (county, Idaho, United States), Kootenai County (county, Idaho, United States), Clackamas County (county, Oregon, United States), Deschutes County (county, Oregon, United States), King County (county, Washington, United States), Pierce County (county, Washington, United States), Snohomish County (county, Washington, United States), Spokane County (county, Washington, United States), Whatcom County (county, Washington, United States) State/Region Idaho (United States), Washington (United States), Destinations: Clackamas County (Oregon, United States) Audience Targeting: Boating & Water Sport Attraction Travelers, Concert Attraction Travelers, Fishing Attraction Travelers, History Buff Attraction Travelers, Music Attraction Travelers, Scenic & Historic Routes Attraction Travelers, Winery Attraction Travelers, Family Travelers, Golf Travelers, National Park & Outdoor Travelers, Weekend Travelers, Camping Travellers, Long Weekend Travelers, Interested in Parks, Nature & Wildlife Frequency Capping: 5 Impressions per 1 Day Performance Visitor Location Destination Audience insights Creatives Budget and Schedule Start date: 11 Jun 2025 End date: 15 Nov 2025 rime zone: (UTC-05:00) Eastern Time (US & Canada) CPM: 22 USD impressions: 231,819 I iabitat, ft`: 1530 Q Budget. 5,100 USD Refund: 0 USD F� No data found There i.; currently rio data€ avoilabie far your campaign. As -'o-on as we have: dcuta toshow vnu it will be dispiaved htire€ ._.-.. Search: # Preview & type Name & ID Size Status URL Impressions Clicks t CTR Con No dcan, akxa=la to In table • Outlook Re: TripAdvisor Purchase From Rachelle Baughman <rachelle@couleecreativeco.com> Date Fri 6/20/2025 10:05 AM To Caitlin E. Manell <cemanell@grantcountywa.gov> **EXTERNAL EMAIL* This email originated from outside Grant County's network. Do not click links or open attachments unless you recognize the sender and know the content is safe. Here is a detailed explanation I sent to Pam & Shawn that you could include as well: Campaign Overview: "Nature's Playground" - Tripadvisor Ad Express • Goal: Drive regional tourism interest and trip planning activity for Grant County via targeted video ads. • Platform: Tripadvisor Ad Express (Not managed by our Social Media team; this is directly managed by me.) • Budget: $5,100 allocated • Flight Dates: June 11 — November 15, 2025 • Cost Basis: $22 CPM (Cost per 1,000 impressions) Targeting Strategy • Geographic Focus: o Visitor Locations: Idaho, Washington, and parts of Oregon o Targeted Ad Delivery Areas: Specific counties in WA, OR, and ID • Audience Interests: o Outdoor enthusiasts, concert attractions, family travelers, wine & music lovers, history buffs, national park goers, etc. Creative Strategy • Ad Format: Video • Creatives: To be uploaded — we have only one video that we can use. You can view it here: https: drive.goggle.com/file/d/1wx7y-OwVWWQFDcHJflysbCiGAWOzSyz view? usp=share link Frequency Capping Explained • Definition: Limits how many times an individual sees the ad. • Setup for this Campaign: Maximum of 5 impressions per user per day to avoid ad fatigue and ensure better user experience. Measurement & Reporting • Key Metrics: o Impressions (Ad Views) o Clicks (Engagement) o CTR (Click -Through Rate) o Video Completion Rate (if applicable) • Monthly Reports: I will provide simplified summaries to TAC to assess campaign progress and performance. On Jun 20, 2025, at 10:OOAM, Caitlin E. Manell <cemanell@grantcountywa.gov> wrote: Thank you for the explanation! I'll be sure to include this in the request so the BOCC understands Caitlin E. Manell Deputy Clerk of the Board I Grant County Commissioners Office PO Box 37 35 C Street NW Ephrata, WA 98823 509-754-2011 ext. 2931 509-754-6098 (fax) From: Rachelle Baughman <rachelle@couleecreativeco.com> Sent: Friday, June 20, 2025 9:56 AM To: Caitlin E. Manell <cemanell@grantcountywa.gov> Subject: Re: TripAdvisor Purchase **EXTERNAL EMAIL** This email originated from outside Grant County's network. Do not click links or open attachments unless you recognize the sender and know the content is safe. Caitlin, My apologies, I should have explained this better. TripAdvisor ads are campaigns you just build online and purchase. There is no agreement or documentation. You just select your audience, demographics, how much you want to spend, and upload your video you want to promote. So I just saved the draft campaign I built and downloaded it as a PDF for the commissioners to review. I hope that clears up any confusion. Rachelle On Jun 20, 2025, at 8:57 AM, Caitlin E. Manell <cemanell@grantcountywa.gov> wrote: Hello Rachelle, This has been received. The pdf that you sent is a little unclear. Is there any additional documentation or an agreement that should be attached to this? Thanks! Caitlin E. Manell Deputy Clerk of the Board I Grant County Commissioners Office PO Box 37 35 C Street NW Ephrata, WA 98823 509-754-2011 ext. 2931 509-754-6098 (fax) From: Rachelle Baughman <rachelle@couleecreativeco.com> Sent: Thursday, June 19, 2025 1:11 PM To: Caitlin E. Manell <cemanell@grantcountywa.gov> Subject: TripAdvisor Purchase **EXTERNAL EMAIL** This email originated from outside Grant County's network. Do not click links or open attachments unless you recognize the sender and know the content is safe. Hey Caitlin, I got approval from Shawn to move forward with this ad spend with TripAdvisor. I wanted to forward it to you for review and approval from the commissioners. Rachelle Baughman Coulee Creative Co rachelle@couleecreativeco.com www.cou leecreativeco.com 509.362.9736