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HomeMy WebLinkAbout*Other - BOCCGRANT COUNTY COMMISSIONERS AGENDA MEETING REQUEST FORM (Must be submitted to the Clerk of the Board by 12:OOpm on Thursday) REQUESTING DEPARTMENT: BOCC REQUEST SUBMITTED BY: CEMANELL CONTACT PERSON ATTENDING ROUNDTABLE: CEMANELL CONFIDENTIAL INFORMATION: ❑YES ® NO DArE:11 /7/2024 PHONE: 2931 a ir r NA ❑Agreement / Contract ❑AP Vouchers ❑Appointment / Reappointment ❑ARPA Related ❑ Bids / RFPs / Quotes Award ❑ Bid Opening Scheduled ❑ Boards / Committees ❑ Budget ❑Computer Related ❑County Code ❑Emergency Purchase El Employee Rel. ❑ Facilities Related ❑ Financial ❑ Funds ❑ Hearing ❑ Invoices / Purchase Orders ❑ Grants — Fed/State/County ❑ Leases ❑ MOA / MOU ❑ Minutes ❑ Ordinances []Out of State Travel ❑ Petty Cash ❑ Policies ❑ Proclamations ❑ Request for Purchase ❑ Resolution *Recommendation ❑ Professional Serv/Consultant ❑ Support Letter ❑ Surplus Req. ❑Tax Levies ❑Thank You's ❑Tax Title Property ❑WSLCB 3 26 , 71-, H MOM 8� ManiRequest from the Tourism Advisory Committee to change the tagline from "Just Natural Ingredients" to "Nature's Playground". Logo design will change upon approval. If necessary, was this document reviewed by accounting? ❑ YES ❑ NO 0 N/A If necessary, was this document reviewed by legal? ❑ YES ❑ NO 0 N/A DATE OF ACTION: ` 2,-q APPROVE: DENIED ABSTAIN D1: 02: �2 D3: 4/23/24 DEFERRED OR CONTINUED TO: WITHDRAWN: V&Jlrllf *fir CC TABLE OF CONTENT Our Logo Our signature is one of our most visible and valuable assets. Mission and Values What we do and how we do it is an intrical part of our company. Stationary Design Featured logo on Stationary prints. Photo Treatment signature blended colour photo treatment creation method. Mock up The logo in the real world. About US our Brief Company Story. Colors Our brand main and secondary palette. Monochrome Monochrome and inverted usage. Does and Dont's How to properly use our logo brand. Brand Pattern Exportable brand logo pattern. Font Pairing Our brand fonts and hierarchy. Social sizes Brand social sizes displays. G I ossa ry Corporate glossary. 1) The general Logo At all tunes you must keep all relationships of sizes, distances and combinations of colors within this Brand. Designing a logo and a visual identity goes way beyond the free form and artistic side of what most people think. There is all the rational part including proportions, scaleability optical adjustments and reproduction that has to be thought- in order to create an efficient; and well design logo. The visual design guidelines will provide this information to ensure that the brand is used correctly. Here we want to illustrate the construction or guidelines of our logo. LOGO CONTRUCTION CLEARSPACE & COMPUTATION Our signature is one of our most visible and valuable assets. Respect it. Always position the logo for maximum impact and give it plenty of room to breathe. This will help to ensure our logo7s visibility and legibility. Understanding the clear -space rule is essential, as it is also the standard for logo position and scale on most printed commu- nications. In that regard, the clear space rule should be maintained as the Joao is proportionately enlarged or reduce - in size. We've defined an exclusion zone that stops other graphic elements interfering with the logotype and make sure the logo is easy to read. Proportions, space and size relationships of all blocks have been carefully developed and must not be altered, redrawn, embelli- shed or recreated in any way. An important part of maintaining a consistent presenta- tion is keeping a clear space around the log© from other text, graphics or Illustra- tions. Crowding the logo detracts from its legibility and impact. 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Qui tacimates tractatos ad, delectus sapientern GRANT COUNTY TOURISM Washington State lature's Planow-,-7 t!w JASON LAST NAME CEO / OWNER YOUR NAME HERE „' 000.000.0000 {�i 000.000.0000 0 info@site.com 000.000.0000 000.000.0000 0 info@site.com G www.site.com 0 000 INNOVATION DRIVE CITY, STATE 77808-1526 www.site.com 0 000 INNOVATION DRIVE CITY, STATE 77808-1526 Brand Book Guideline PHOTO TREATMENT The Blended colour photo treatment creation method is described as a generic one, that most of the graphical software are supporting (i.e. Photoshop, Illustrator). - Convert the desired photo to greyscale and SO% opacity - Create new layer above the greyscale photo, and set up a blending mode to Multiply/Darken. Sometimes the greyscale photo will require some retouching - brig htness/contrast. After creating the image, always flatten the layers before sending, as in some cases like viewing a pdf f ile from a web browser may not show the desired results, or may appear corrupted. Brand Book Guideline Page 06 Page 06 THE LOGO 3D EXAMPLE IMPLEMENTATION a.'•paF�ir':4 as •+ .. r n 't 4 ♦ r. 1' 1�' • r' / 'le k ti+ r + • ,} •al■• Iy r, sr•■}:�Ji.' ,^+ �• . ,. r. . `, � '.. �M w 1 ♦ a L «. • :• ■ a' 1 at �♦ r... r r -. .•l' � �. a •� r* ., s •r.''�! .. .r�.'.< 'r .. g•1 e + aY. r'e 1■. 1- _,rI �# S `� f'� �R �' + 'I•- �a ^... ♦ -e ~ �• -r+ a . 1 �y,•� • 1. + { • •`. 1 �„ 1 - e • F r - tit • 1 �K �♦rr - h �R� 6 ;♦J! I�,P.'r •wt 4 . e ♦ ' .k ,♦ • ■ + '•t `�' a •� a t 1 r ,'> ' '•, • . t • V'r . J ,r +� .: 1 4 t',# F fy..4 d i 1 �,� j t+VH a r ry �- f f� ♦ti �• +. ' ' f 7 1 ♦ • ■ r ` +# •}Irxr�+f 4 ► : R • ~ a -T / 1p / .1_ fit. f r � • ak j ♦ : 't11 .a 1' �' ., ■ •• «� ■ 1 1� w. r'1� ` 1 s _ •+l in a . -■ ♦. ti to ,� • + 'kit 1 i" . a r KI ■ •, � ! 1 ! .. Y ' M, 11. • Y . .• a ``' y . #• -• T r rb- a i 4 a 1• . {a. r . 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'1 1 • Brand Book Page Guideline pg ' Mame company 1 ours; . p y o�g , _pefa+�e._ these are the liars of the 'Identity of heOWN-0- WO, 'y Their characteristics ensure an individual a d cons tent image of t mpany o the mar et. ` r ,f The graphic of the definitive logo is very clean, square, linear, essenti trong and Ib emphasizes the values of the brand. The logo is a graphic comprised of the wordmark (logotype) and rative mark (symbol). The logo should be always produced from the master artwork. The only time you should use the symbol alone is on the website or social mediaA channels where there are other elements to help the user recognise the brand. The monocromatic version has been specifically designed to meet some specific printing requirements. They should not be used in other circumstances. Brand Book page Guideline 08 Brand Book Page Guideline O9 Secondary branding colors can be a valuable tool in our visual branding strategy. These colors should complement the primary brand color and be used sparingly in order to maintain visual consistency and not overwhelm the viewer. One way to use secondary branding colors is to create contrast and emphasis on certain design elements. For example, using a secondary color to highlight important text or call -to -action buttons can make them stand out and be more easily noticed by the viewer. Another way to use secondary colors is to create a sense of hierarchy within a design. By using different shades or tints of the secondary color, a company can convey a sense of importance or prominence to certain elements on a page. Additionally, secondary colors can also be used to add visual interest and variety to a design without deviating too far from the primary brand color. By using different combinations and placements of the secondary color, a company can create a dynamic and engaging visual experience for the viewer. In summary, Secondary branding colors can be a powerful tool to create contrast, emphasis, hierarchy, and variety in a design while maintaining consistency with the primary brand color. DDES : b960bd COLOR CODES: C99672 COLOR CODES -- 838d77 COLOR Brand Book page Guideline 09 Brand Book Guideline GRANT COUNTY TOURISM Washington State We N ature's Playground Page 10 Brand Book Page Guideline 10. PROPER USE: Our logo has been carefully designed and DO NOT: should never be altered in any way. These examples illustrate how NOT to use the logo, but do not include all instances of misuse, DO NOT: ALTER THE MARKS IN ANY WAY. GRANT COUNTY TOURISM REDESIGN, REDRAW, ANIMATE, MODIFY, DISTORT OR Washington State ALTER THE PROPORTIONS OF THE MARKS. SURROUND THE MARKS WITH --OP PLACE IN THE E Ride Throuah Nature's Jourtiey FOREGROUND OVER ---A PATTERN OR DESIGN. ROTATE OR RENDER THE MARKS THREE-DIMENSIONA LLY. ADD WORDS, IMAGES, OR ANY OTHER NEW ELEMENTS TO THE MARKS, REPLACE THE APPROVED TYPEFACE WITH ANY OTHER TYPEFACE. ENCLOSE THE MARKS IN A SHAPE OR COMBINE IT WITH OTHER DESIGN ELEMENTS OR EFFECTS. just Naturd MODIFY THE SIZE OR POSITION RELATIONSHIP OF ANY ELEMENT WITHIN THE MARKS. ` ADD ADDITIONAL COPY TO THE MARKS.ts nrel�� GRANT COUNTY TOURISM Washington State 0 Just Natural Ingredients �;�* GRANT COUNTY TOURISM Washington State - - -- -------- .� CO%NAY T�UR�SM i Sta�.eG?Asto\lI, \ 0 1 at'a Wasl\x ve 5 fW 3N� �l� \Nei �l � Cl� \NEI C C1 FONT Pairing System Logo Main Pairing: GOUDY OLD STYLE abcdefghijklmn opqrst uVwx y z 123456 89L F 7 ilki FONT USAGE Suggested Complimentary Font for Web and Social Use. TYPO GRAPHY 8 FO N T S -° ABC DEFGHIJI<LM `O"T_0,: LEMON MILK NOPQRSTUVWXYZ A B C D E F G H I J K L M NOPQRSTUVWXYZ -> ABCDEFGHIJKLM FONT-02 : Map,rEwwa, NOPQRSTUVWXYZ ABCDEFGHIJKLM NOPQRSTUVWXYZ FONT HIERARCHY HEADLINES ," HEAD.H1 " H EAD. H 2 1 HEAD.H3 HEAD.H4 HEAD.H5 me; HEAD.H6 COPY TEXT Copy Copy Text Caption Small Text SOCIAL ICONOGRAPHY Icons are used to complement the visual identity of the brand as well as its written communication, particularly paper -based and online properties. O o Ill n in tie SOCIAL BANNERS Banner size/profile for social Media. 360 px 820 px GRANTzC{iUNTIf TflURtSM Natures Play round � 1500 px GRANT COUNTY TOURISM W�3shington State ..MowNature's Playground GRANT COUNTY TOURISM Washington State .'' Nature Playg round V1 0 x Brand Book Guideline GLOSSARY Page is Corporate Identity name of the organization (a logotype or A corporate identity is the overall image of a wordmark). corporation or firm or business in the minds of diverse publics, such as customers and investors Typeface/Font Family and employees. It is a primary task of the In typography, a typeface (also known as font company communications department to family) is a set of one or more fonts each maintain and build this identity to accord with composed of glyphs that share common design and facilitate the attainment of business features. Each font of a typeface has a specific objectives. weight, style, condensation, width, slant, italicization, ornamentation, and designer or Identity Manual -�.����". ������.� -r- ����- -/��� foundr A formal reference document establishing ON -0-1-"WR -WOWN11- technical and creative standards for a visual Template- identity system. Typical standards include 0, ow 1 01 WAN-6- IW 1- 1 A11-1-0.1 R up, 0000 'O"W"I --q', NWWW�1- A pre -developed' pa'ge'layout in e lectronic" or '1. descriptions and specifications for reproducing paper media used to make new pages with a the logo or logotype stationery system, common similar design, pattern, or style. ..... .. .... . V on merchandise. Brand is the "name, term, design, symbol, or any Logo other feature that identifies one seller's product A logo is a graphic mark or emblem commonly distinct from those of other sellers. -11H K: ffli, I used by commercial enterprises, organizations INE and even individuals to aid and promote instant Palette public recognition. Logos are either purely A given, finite set of colors for the management of graphic (symbols/icons) or are composed of the digital images. Brand Book Page Guideline is