Loading...
HomeMy WebLinkAbout*Other - BOCC (002)GRANT COUNTY COMMISSIONERS AGENDA MEETING REQUEST FORM (Must be submitted to the Clerk of the Board by 12:00pm on Thursday) REQUESTING DEPARTMENT: BOCC REQUEST SUBMITTED BY: CEMANELL CONTACT PERSON ATTENDING ROUNDTABLE: CEMANELL CONFIDENTIAL INFORMATION: ❑YES ® NO DATE:11 /04/2024 PHONE:2931 109Z Lu 1 r r MIN ❑Agreement / Contract DAP Vouchers ❑Appointment / Reappointment ❑ARPA Related ❑ Bids / RFPs / Quotes Award []Bid Opening Scheduled ❑ Boards / Committees ❑ Budget ❑ Computer Related ❑ County Code ❑ Emergency Purchase ❑ Employee Rel. ❑ Facilities Related ❑ Financial ❑ Funds ❑ Hearing ❑ Invoices / Purchase Orders ❑ Grants — Fed/State/County Ell -eases ❑ MOA / MOU []Minutes ❑ Ordinances ❑ Out of State Travel ❑ Petty Cash [--]Policies ❑ Proclamations ❑ Request for Purchase ❑ Resolution 0 Recommendation []Professional Serv/Consultant ❑ Support Letter ❑ Surplus Reg. ❑Tax Levies ❑Thank You's ❑Tax Title Property ❑WSLCB Recommendation to award Beckwith Consulting for the Destination Marketing Organization Request for Proposals in the amount of $100,000.00 to be paid out of budgeted 2025 Lodging Tax Advisory Committee funds. If necessary, was this document reviewed by accounting? ❑ YES ❑ NO 7 N/A If necessary, was this document reviewed by legal? ❑ YES ❑ NO 0 N/A DATE OF ACTION: I 17ALfi APPROVE: DENIED ABSTAIN D 1. v D2: D 3: DEFERRED OR CONTINUED TO: WITHDRAWN: 4/23/24 Grant County Tourism Master Plan (TMP) Mr Kittitas County Tourism Master Plan (TMP) �1iLf R- _ 1 Kittitas County Event Center Master Plan vpr. ;A Edmonds Convention Center Master Plan Beckwith Consulting Group Columbia River Gorge Recreation Demand Birch Bay Community Tourism Plan Ross Lake NRA Recreation Demand 16 August 2024 1/7. Cover letter 1 2. Beckwith Consulting Group relevant experience 2 3/5. Schedule and budget 3 3. Scope of work 4 0.0 Initiate planning process 4 1.1 Incorporate foundational research 4 1.2 Conduct public outreach plan 5 1.3 Assess demand, requirements, and financial trends 5 2.0 Develop Tourism Master Plan (TMP) 7 3.1 Develop implementation action plan 8 3.2 Publish/adopt documents g 6. References 10 Appendix 4. Consulting team qualifications 11 Team Leader - Tom Beckwith FAICP 11 Economist - Eric Hovee 12 Graphic Design - Michael Arthur 12 Landscape Architect - Jennifer Kiusalaas ASLA LEED 13 Architect - Julie Blazek AIA LEED AP 13 Civil Engineer - Eric Scott PE 14 GIS - Jennifer Hackett 14 RrX KWITH Beckwith Consulting Group Planning/Design/Development Services PO Box 704, LaConner, Washington 98257 beckwith@beckwithconsult.com www.beckwithconsult.com 360-466-3 536 16 August 2024 Brittany Lutz, Deputy Clerk Grant County 35 C Street NW, Ephrata, WA 98823 Itac@grantcountywa.gov Regarding: Tourism Master Plan Dear Brittany: Please consider the following as you review our proposal to develop a Tourism Master Plan (TMP) for Grant County: Sustain ability - we will identify and implement sustainable tourism that creates investment, expenditures, and employment that preserves your unique historical, cultural, environmental, recreational, and agricultural attributes and promotes economic development. Priorities - we will prioritize events and projects that capture, not just maintain, an increasing proportion of your future tourism potentials by activity, volume, and expenditures. We will identify your tourism markets with the most growth potentials by increasing your capture rate within each tourist market sector on a 4-season basis. Your residents are tourists too - and frequent and enjoy the same activities, attractions, and businesses as out -of -county visitors. Our tourism strategies will secure local resident support so that you are able to successfully implement your strategies using limited public resources. Budget and schedule - we will complete your TMP within your budget and within 6-8 months. A final scope, schedule, and budget, however, will depend on your preferences that we will resolve with you prior to proceeding. 7. We do not have a conflict of interest - as none of our consulting team is or has been an employee of Grant County. Please advise if you have any questions as we are most interested in having the opportunity of working with you on this interesting plan. Sincerely, 4im"W Tom Beckwith FAICP, Principal Grant County Tourism Master Plan 2. Beckwith Consulting Group relevant experience Tom Beckwith FAICP developed and managed project teams in multidiscipline firms including one of the largest architectural firms in the nation prior to forming his own firm. He established the Beckwith Consulting Group as a sole proprietorship. We carry $2,000,000 occurrence and $2,000,000 general aggregate business and professional (errors and omissions) insurance through USAA Insurance Agency, Hartford Company, and CNA We are solely responsible for all schedules, budgets, products, and particulars on our projects where we have been prime consultant (over 95% of all projects). Tourism plans ■ Kittitas County Tourism Plan ■ Chelan County Motorized Trails Plan ■ Yakima River Public Access Plan ■ Birch Bay Community Tourism Plan ■ Kittitas County Fair & Ellensburg Rodeo ■ Ashford Mountain Bike Trails Plan ■ Southwest Washington Fair Master Plan ■ Lynnwood Convention Center Master Plan Tourism demand studies ■ Seattle Recreation Demand Study ■ Ross Lake Recreation Demand Projections ■ Columbia River Gorge Recreation Study ■ Corporation of Delta BC Recreation Model ■ Bellevue Athletic Needs Analysis ■ Mercer Island Athletic Needs Analysis ■ Snoqualmie Ridge Standards Analysis ■ Mountlake Terrace Financial Strategies ■ Bellevue Youth Development Analysis Placemaking plans projects ■ Chelan Downtown Master Plan Oak Harbor Downtown/Waterfront Plan Bend Riverfront Connection Othello Farmers' Market Master Plan ■ Snoqualmie Downtown Master Plan ■ Bellingham Farmers' Market Master Plan ■ Friday Harbor Sunshine Alley Plan Open space and trail plans and projects ■ Skagit County UGA Open Space Plan ■ Lake Oswego Parks & Recreation Plan ■ Pierce County Foothills Trail Master Plan ■ Lowell -Snohomish Riverfront Trail ■ Island County Non -Motorized Trails Plan 2 1 Grant County Tourism Master Plan ■ Jefferson County Non -Motorized Plan ■ Jefferson County OHV Plan ■ Black Diamond Non -Motorized Plan ■ Port of Bellingham Public Access Plan Park master plans ■ Fort Borst Park Master Plan ■ Narrows Park Master Plan ■ Meadowdale Farm Master Plan ■ Whatcom Creek Master Plan ■ Golfun Site Master Plan ■ Columbia Breaks Fire Interpretive Center ■ Gig Harbor Historical Museum Master Plan ■ Lake Hills School/Park/ Master Plan ■ Tillicum School/Park Master Plan Community centers ■ La Center Holly Park Aquatic Center ■ Tukwila Community Center ■ Puyallup Municipal Facilities Master Plan ■ Fidalgo Island Pool & Fitness Center Plan ■ Port Angeles YMCA Pool Feasibility Study ■ Mercer Island Community Center Analysis ■ Lake Forest Park Community Center Analysis Park, recreation & open space (PROS) plans ■ Bellingham PROS Plan ■ Blaine PROS Plan ■ Bothell PROS Plan ■ Bremerton PROS Plan ■ Burien PROS Plan ■ Chehalis PROS Plan ■ Chelan PROS Plan ■ Ellensburg PROS Plan ■ Everett PROS Plan ■ Gig Harbor PROS Plan ■ Kent PROS Plan ■ Monroe PROS Plan ■ Covington PROS Plan ■ Mount Vernon PROS Plan ■ Puyallup PROS Plan ■ Port Orchard PROS Plan ■ Renton PROS Plan ■ SeaTac PROS Plan ■ Tukwila PROS Plan ■ Tumwater PROS Plan ■ Vashon Island PROS Plan We have achieved the highest rate of successfully implemented projects in the consulting industry as attested to by our project results, client references, and 49 awards. Gantt Chart 16 August 2024 3/5. Budget an• schedule Team Leader - Tom Beckwith FAICP Economics - Eric Hovee I Graphic Design - Michael Arthur Landscape Architect - Jennifer Kiusalaas ASLA Architect -Julie Blazek AIA LEED AP I I I I I Civil Engineer - Eric Scott PE I I I I I GIS -Jennifer Hackett IIIIIII I I I I I months prof labor mtls/ total Initiate planning process I I I I I I I 1 2 3 4 5 6 7 8 hrs hours cost cost a Conduct retreat with stakeholders X X X X X X X Ei 10 $1,850 $250 $2,100 1.1 Incorporate foundational research a Conduct focus group sessions X X X X M■ 24 $4,440 $250 $4,690 b Survey county residents X X ■E 24 $4,440 $0 $4,440 c Survey tourists X X ■■ 24 $4,440 $0 $4,440 d Document/review research findings X X X X Q 14 $2,590 $0 $2,590 1.2 Conduct public outreach plan a Conduct visioning workshops X X X X X 0 24 $4,440 $500 $4,940 b Document/review visions X X X X X 0 10 $1,850 $0 $1,850 1.3 Assess demand/requirements/finances a Assess tourism attractions X X X X X X X OMME 40 $7,400 $0 $7,400 b Project tourism demands/facility needs XXXXXXX ME 28 $5,180 $0 $5,180 c Assess financial trends X X No 14 $2,590 $0 $2,590 d Document/review assessments XXXXXXX 10 $1,850 $0 $1,850 2 Develop Tourism Master Plan (TMP) 0 a Develop/select goals and strategies X X X X X X X 10 $1,850 $0 $1,850 b Develop TMP plan elements XXXXXXX NEE 108 $19,980 $0 $19,980 c Conduct open houses on TMP options X X X X X 0 16 $2,960 $250 $3,210 d Review/select preferred TMP/strategies X X X X X 00 10 $1,850 $0 $1,850 0 3.1 Develop implementation action plan w, a Create implementation action plan OJ XXXXXXX NE 48 $8,880 $0 $8,880 b Design/conduct priorities surveys X X ■E 24 $4,440 $7,500 $11,940 c Conduct open houses on implementation X X X X X 0 16 $2,960 $250 $3,210 d Review/select TMP/Action Plan X X X X X X X Q 10 $1,850 $0 $1,850 3.2 Publish/adopt documents (D a Edit/publish TMP/Action Plan documents XXXXXXX 16 $2,960 $0 $2,960 b Review/adopt TMP/Action Plan X 6 $1,110 $0 $1,110 0" 4 Subtotal 486 $89,910 $9,000 $98,910 "milestone public workshops and events Contingency 3% $1,090 Project budget $100,000 w I Scope of work Following is a brief description of the scope of work outlined in the gantt chart on the preceding page based on your RFP and our experience with similar plans. A final scope, however, will depend on your preferences which we will resolve with you prior to proceeding. Task Oa: Conduct retreat We will conduct a workshop with you, your staff, your Lodging Tax Advisory Committee (LTAC), Tourism Commission, County Commissioners, and others you deem appropriate to strategize about: ■ Vision - concerning the context, scope, and particulars of this Tourism Master Plan (TMP) process. ■ Assessment - of the products and services that have been accomplished to -date including any previous tourism planning by any public, nonprofit, and private participants as well as comparable indicators from other tourism plans. ■ Participants - identify who and how to involve public, nonprofit, and private tourism partners including Washington State Parks & Recreation Commission, Washington State Departments of Natural Resources (DNR), Fish & Wildlife (DFW), and residents in the process. ■ Webpage/newsletter - we will post newsletters and other materials on the planning process, schedule, meeting locations, and other particulars on a continuous basis on your website. Task 1.1 a: Conduct focus groups - we will conduct interviews or focus group sessions with the public, nonprofit, and for -profit agencies that sponsor or operate or provide tourism activities or facilities of interest you identify in task Oa to identify strengths, weaknesses, opportunities, and challenges (SWOC). We will conduct the focus groups where each focus group participant outlines the following during the sessions: ■ History - of the tourism infrastructure provider or operator including objectives concerning Grant County tourism goals. ■ Membership, attendees, and customers - including age, residence, and market areas. ■ Programs, services, and facilities - presently provided or sponsored or used by public, nonprofit, and for -profit agencies on a yearly or seasonal basis, ■ SWOC issues - of interest to county tourism infrastructure planning including activity, facility, or event gaps, marketing and promotion needs, and economic multipliers and opportunities. ■ Suggestions - including possible tourism activity or facility or event improvements including possible joint venture opportunities with other public, nonprofit, and private partners. Task 1.1b: Survey county residents We will design and conduct an online survey in English and Spanish of county residents using email and Facebook blasts, newspaper advertisements, and website postings. The survey will include questions about: ■ Familiarity - with tourism activities, facilities, and events within Grant County. ■ Reason for using or attending - tourism activities, facilities, or events including comparison of costs, quality, or convenience. ■ Reason for not using - tourism activities, facilities, or events due to lack of awareness, operating schedule conflicts, cost considerations, quality issues, or lack of activities or facilities or events of interest. ■ Level of satisfaction - with existing tourism activities, facilities, or events including design, condition, availability, and services. ■ Desires - for specific activities, facilities, or events and improvements including priorities. ■ Participant characteristics - including place and length of residence, age, and household status. Task 1.1 c: Survey tourists - we will conduct an online survey of tourists who visit information and welcome centers, tourism websites, and key attractions including the Gorge at George, Grand Coulee Dam, Potholes State Park, Lake Lenore Caves State Park, Sun Lakes State Park Grant County Tourism Master Plan 14 Campground, Steamboat Rock State Park, Grant County Fair, Moses Lake Convention Center, as well as historical museums, art galleries, farmers' markets, and hotels and motels. The tourism survey will ask about the following: ■ Utilization - of your website and other social media, printed magazines, brochures, or other collateral materials, radio or television advertisements about your activities, events, and facilities including preferences for content, media, and notifications. ■ Destinations - including specific use frequencies for your special events and festivals, historical and cultural landmarks, environmental interpretive sites and parks, agricultural attractions, and recreational facilities and sites. ■ Desires - for additional information, events, facilities, and other historical, cultural, environmental, agricultural, and recreational attractions including supporting services. The survey will obtain specific and quantifiable information about their behavior as well as their desires to know more, suggest improvements, and other destination planning particulars. Task 1.1 d: Document/review outreach findings We will review the focus group, county resident, and tourist survey results during workshop sessions with you, your staff, Lodging Tax Advisory Committee (LTAC), Tourism Commission, County Commissioners, and others you deem appropriate. Your workshop participants will clarify policy issues and define questions to be resolved in following tasks of work. Deliverable - results and implications of focus group, county resident, and tourism surveys concerning your TMP process and strategies. Task 1.2a: Conduct visioning workshops - we will conduct interactive workshops or brainstorming sessions with you and your staff, and with county residents, business and community organizations, interest groups, public, nonprofit, and for -profit agencies to review the results of task 1.1a-d and brainstorm strategies for your TMP. We will conduct the workshops where your participants jointly create (and we illustrate) as many ideas as possible for every type of TMP element. We will develop these workshop ideas without critical evaluations until your participants are satisfied that all possible ideas have been explored and assessed. Task 1.2b: Document/review vision We will review the brainstorming results during workshop review sessions with you, your staff, Lodging Tax Advisory Committee (LTAC), Tourism Commission, County Commissioners, and others you deem appropriate. Your workshop participants will clarify strategies and define questions to be resolved in following tasks of work. Deliverable - results of the brainstorming sessions with you and your staff, and public participants concerning visions and strategies for your TMP. Task 1.3: Assess tourism attractions We will inventory and evaluate your existing tourism attractions using information generated from US Forest and National Park Services, Washington State Parks & Recreation Commission, DNR, DFW, and other sources to include: ■ Heritage and historical sites - including designated and eligible historic districts and landmarks... ■ Cultural sites and programs - including museums, art galleries, art markets and festivals... ■ Recreational activities and facilities -- including hiking, biking, and horse trails, hand - carry put -ins and boat launch ramps, fishing and hunting areas, group picnicking sites, and campgrounds... ■ Environmental attributes and events - including wildlife preservation areas, nature interpretive exhibits and trails... ■ Agricultural - including farmers' markets, family farm tours, winery tours... ■ Supportina tourism services and facilities - including air, rail, bus, and vehicle transportation services, welcome and Grant County Tourism Master Plan 15 information centers, brochures, websites, lodging bookings and capacities... We will compile data on user and attendance volumes and trends, revenue totals and trends, expenditures per capita and event, and local economic multipliers for revenue and employment. Task 1.3b: Project tourism demands/facility needs We will analyze present and projected socioeconomic trends in Grant County, regional (King, Kittitas, Chelan, Douglas, Grant, and Yakima Counties), and extra -regional (plus Benton, Franklin, Walla Walla, Snohomish, Pierce, and Washington State) market areas using 2020 Census, 2018-2023 American Community Survey (ACS), and Washington State Office of Financial Management (OFM) data. We will project tourism activity participation rates and volumes using a combination of sources including: ■ Washington Statewide Comprehensive Outdoor Recreation Plan (SCORP) Surveys - for participation rates and data we developed for over 100 outdoor and indoor recreation activities based on 12-monthly diary -based surveys conducted in 2000, 2006, 2012, 2017, and 2022. ■ Washington State Recreation Conservation Office (RCO) Economic Analysis of Outdoor Recreation in Washington State - for per capita expenditure rates for day trips and equipment for 100 outdoor recreation activities in Washington. ■ US Department of Agriculture (USDA) Forest Service's National Survey on Recreation and the Environment (NSRE) - for participation rates and frequency volumes for outdoor recreation activities for the Pacific Northwest Region and Washington State. ■ US Fish & Wildlife National Survey of Fishing, Hunting, and Wildlife -Association Recreation - for outdoor recreation activities including participation rates, frequencies, in and out-of-state residents, and per capita expenditures for day trips and equipment in Washington State. ■ Dean Runyan - for annual tourist volumes and per capita expenditures for food service, transportation, retail, arts, entertainment, recreation, accommodations, food stores, and air transportation from 2000 to present year. ■ Smith Travel Research MR) - for rooms available, rooms sold, and net room revenue as well as segmentation data including source of business (transient, group and contract) and source of revenue (room, F&B, and other) with STAR benchmarking comparisons with other tourism markets. ■ Eastern Washington University (EWU) - for Community Trends Projects for Grant County of local trends in arts and culture, tourism, outdoor recreation, and economic activity. All sources record the number of times, number of participants, and frequency that households engage in tourism activities or events of interest. Using these age -specific participation source rates, we will project the latent demand residents and tourists have for Grant County tourism activities, facilities, or events on a yearly and 4-season basis. Specifically, we will: ■ Project demand - in activities, facilities, and events of interest including the number of participants and occurrence volumes. ■ Establish market or capture rates - comparing latent demand with activities, facilities, and events attendance and program enrollments and volumes public, nonprofit, and for -profit provider agencies are achieving. ■ Compare satisfaction levels - with the opinions offered by existing activities, facilities, and events participants and user organizations, and the public measured by focus group sessions, and online surveys. ■ Define tourism infrastructure needs - where latent demand is not being met by activities, facilities, and events offered by public, nonprofit, and for -profit providers identifying alternative methods by which public, nonprofit, and for -profit agencies can provide for and capture unmet needs. We will establish the desirable user capacity, availability, and turnover rate for each tourism activity, facility, and event with which to meet projected demands on a 4-season basis. We will identify 6-20-year priority requirements and costs for public tourism facility assets in Grant County. Grant County Tourism Master Plan 16 Task 1.3c: Assess financial trends We will analyze and project current countywide and jurisdiction financial prospects regarding: ■ Present and probable financial trends - in tourism activity, facility, and event revenues, expenditure patterns, capital improvement program requirements, bonded and revenue bonded debt capacity, and voter referendum issues. ■ Any supplemental funding allocations - from state and federal grants, bonds and/or special property tax levies, special or enterprise funds, and concessionaire revenues. ■ Program cost recovery measures - including user fees, rental schedules, and other cost recovery methods based on alternative fair market value, community benefit, and/or social ethos methodologies. ■ Other funding approaches and prospects - including any existing or potential concessions, special use agreements, public/private service contracts, joint venture developments, and self- help agreements. ■ Local economic multipliers - from tourism activities, facilities, and events in direct, indirect, and induced revenues, employment, taxes, and other benefits. Task 1.3d: Document/review assessments We will review the demographics, inventories, requirements, and financial prospects during workshop review sessions with you, your staff, Lodging Tax Advisory Committee (LTAC), Tourism Commission, County Commissioners, and others you deem appropriate. Your workshop participants will clarify assessment conditions and define questions to be resolved in following tasks of work. Deliverable - a comprehensive assessment of your existing inventory of events and facilities, tourism demands and infrastructure needs, and financial trends and prospects with which to develop your TMP. Task 2a: Develop/select goals and strategies Based on the results of task 1.1-3, we will establish 4-season tourism objectives including: Goals ■ Tourism goals - for activities, facilities, and events for county, regional, and extra -regional market areas. ■ Tourism development priorities - by specific tourism activity, facility, and event countywide and for each jurisdiction. Strategies ■ Role/responsibility options - for acquisition, development, and operation by the county or other public, nonprofit, or for -profit party. ■ Funding and cost recovery strategies - for each activity, facility, and event including concepts that utilize enterprise, merit, and subsidy cost recovery concepts as well as joint ventures, partnering, and concession agreements. Task 2b: Develop TMP elements Based on the results of task 2a, we will develop your TMP elements to include tasks, responsibilities, and performance measures for: Marketing elements ■ Community events - historical walks and tours, cultural shows and artworks, recreational events and festivals, environmental programs and tours, agricultural markets, and fairs... ■ Commercial events-- outdoor equipment shows, RV and boat shows, fishing and hunting shows, livestock shows and auctions, horticulture shows... ■ Trade expositions - hunting and fishing, camping, boating, hiking, and biking, wineries and brewing, photography, and art... ■ Special events - contests, tournaments, and pageants... ■ Fair and Rodeo - spring and winter fairs, youth and college, women and Native American rodeos, equestrian competitions, and circus's... Promotional elements ■ Websites - updating tourism promotional website to establish links with local activities, facilities, events, and support lodging, eating and drinking, and other services... ■ Outreach - adding email addresses from the resident and tourist surveys with lists maintained by other public, nonprofit, and for - profit agencies to establish a master list for e- newsletters and promotions... ■ Maps and descriptions - updating maps, facility and service descriptions and web links with all public, nonprofit, and for -profit tourism activities, facilities, and events... Grant County Tourism Master Plan 1 7 ■ Social media - linking the above, where appropriate, with YouTube and Facebook productions, pages, and blogs... Design elements ■ Facilities - requirements and functional relationships for wildlife preservation areas and interpretive systems, winter and summer trails and trailheads, waterfronts, boating, and fishing sites, picnicking areas and group event sites, campgrounds and "soft" camping facilities, athletic tournament fields and facilities, indoor exposition and exhibition facilities, welcoming and information centers... ■ Special areas - for unique sites including farmers' and arts markets, festival and special event sites, fairgrounds, and rodeos... ■ Access - necessary to connect residents and tourists with destinations including public and for -profit air, transit, roads, and trails... ■ Supporting facilities - necessary to provide operations, maintenance, and administration requirements for tourism activities, facilities, and events... ■ Mitigations.- necessary for traffic, parking, utilities, noise, and other impacts generated by tourism activities, facilities, and events during the season or a peak event... Management elements ■ Operations - including responsibilities, budgets, and cash flow consequences of proposed public tourism infrastructure... ■ Joint ventures - with other public jurisdictions, nonprofit agencies, and/or for - profit operators for tourism activities, facilities, or events of public benefit... ■ Enterprises - sponsored and/or operated by nonprofit or for -profit operators or concessionaires on public land or a public facility of public benefit... Task 2c: Conduct open houses on TMP We will conduct and record hybrid in person/virtual open houses with residents, business and community organizations, and public, nonprofit, and for -profit sponsors displaying proposed activity, facility, events, and options. We will record questions and suggestions that result from the open house sessions. Task 2d Review/select preferred TMP/strategies We will review the results of the open houses with you, your staff, Lodging Tax Advisory Committee (LTAC), Tourism Commission, County Commissioners, and others you deem appropriate at workshop sessions. Your workshop participants will review the comments and select preferred TMP elements to include activity, facility, and event proposals and priorities. Deliverable - a preferred TMP with public supportable goals and strategies, marketing, design, and management elements with which to develop a feasible implementation program and action plan. Task 3.1a: Create implementation action plan Based on the results of task 2, we will develop a detailed implementation action plan to include: ■ Implementation action plan - with activity, event, and facility tasks, and responsibilities necessary to implement your TMP elements including schedules, budgets, funding mechanisms, and performance measures for you and all other public, nonprofit, and for -profit partners. ■ 6/20-year TMP/LTAC projects - with a Capital Facility Program (CFP) with priorities, development costs, and funding sources or methods including any joint venture agreements or by other public, nonprofit, or for -profit partners. ■ Financial scenarios) - where proposed events, promotions, and acquisition, and development projects may be funded through US Economic Development Administration (EDA), Department of Agriculture (USDA), and Washington State Department of Commerce (DOC) and Recreation Conservation Office (RCO) federal and state grants and loans, lodging taxes, real estate excise taxes (REST), optional motor vehicle licensing or gas taxes, special property tax levies or levy lid lifts, revenue bonds or certificates of participation, lease -to - own agreements including 63:20 nonprofit developers and/or joint ventures with other public, nonprofit, or for -profit agents. ■ Organizational approaches - evaluating the potential of using public facility districts and/or public development authorities as well as nonprofit stewardship groups, land/lease and operational agreements with nonprofit and user Grant County Tourism Master Plan 18 organizations or concessions as delivery and operational options. ■ Economic multiplier benefits - in direct, indirect, and induced expenditures, revenues, and employment resulting from your proposed TMP activities, events, and facilities investments. Task 3.1b: Design/conduct priorities survey We will design and conduct another online survey of all county resident households in English and Spanish about proposed TMP events, infrastructure plans, and implementation action plan issues. We will incorporate graphic illustrations to ask a series of closed and open-ended questions about: ■ Approvals and priorities - for specific proposals including site and building concepts for existing or proposed new activities, facilities, or events. ■ Financing preferences and priorities - including methods and amounts of proposed lodging, REST, gas and licensing tax options, revenue bonds, property tax levy rate adjustments or levy lid lifts, user fees and charges, concession agreements and schedules, lease -to -own procurements and competitions, and joint venturing. ■ Behavior - including what affect proposed tourism activity, facility, and event plan improvements would have on resident and tourist attendance and expenditures. ■ Characteristics - including survey respondent residence, age, and household status. Task 3.1c: Conduct public open houses on implementation action plan We will conduct a series of recorded hybrid in person/virtual open houses with residents, business and community organizations, and public, nonprofit, and for -profit sponsors of implementation action plan proposals and the on -going results of the priorities survey. We will post the proposals and open house questions on your website. Task 3.1 d: Review/select TMP action plan We will review activity, event, and facility implementation particulars, the priorities survey results, and open house comments during workshop review sessions with you, your staff, Lodging Tax Advisory Committee (LTAC), Tourism Commission, County Commissioners, and others you deem appropriate. Your workshop participants will select preferred activities and events, capital facility projects, budgets and funding sources, priorities, responsibilities, and performance measures for each action plan item. Deliverable - a resolved and detailed implementation action plan identifying priorities, schedules, budgets, responsibilities, and performance measures for each TMP implementation action plan task. Task 3.2a: Edit/publish TMP and implementation action plan documents We will compile and edit camera-ready copy (in Word, Excel, GIS, and Pdf files and maps) and publish the following documents: ■ PowerPoint presentations - of an executive summary of the TMP and implementation action plan including activity, facility, and event proposals on your website. ■ Narrative document - with the results of focus group, resident and tourist surveys, inventory and financial assessments, goal and strategy statements, activity, event, and facility TMP plan elements, and implementation action plan. ■ Web -based graphics - and other materials that may be inserted into your and other tourism -oriented websites. Task 3.2b: Present TMP and implementation action plan for adoption We will help you present and discuss the contents of the TMP and implementation action plan with your County Commissioners to complete hearings for review and adoption proceedings. Grant County Tourism Master Plan 1 9 Beckwith Consulting Group 6. References Kittitas County Event Center Master Plan, Tourism Infrastructure Plan, PROS Plan, and Yakima River Public Access Plan "Beckwith Consulting did a great job in helping us write a plan to improve access along the Yakima and Cle Elum Rivers. Their approach was professional and comprehensive. They are especially skilled at working to develop plans that are well researched and inclusive of stakeholder groups throughout the community. The plan included everything from a basic inventory of existing access locations and types to user surveys, to potential site research and concept drawings, to implementation strategies. Their hands-on approach with the committee and the public paved the way for broad support. This is the fourth plan that we have developed with the capable and professional assistance of Beckwith Consulting. These aren't plans that sit on a shelf either - they get put to good use and our citizens can see them in action! I personally look forward to working closely with Tom again." Paul Jewell, Policy Director - Water, Land Use and Natural Resources 360-753-1886, cell 509-929-0943 pjewell@wsac.org Port of Bellingham Birch Bay Tourism Strategy "I found Tom thoroughly knowledgeable about tourism development, and he was very customer focused. He was engaged with the project steering committee and responsive to questions and concerns as the project evolved. Today Birch Bay is rebounding with more visitor and commercial activity." Dodd Snodgrass, Economic Development Spec 360-676-2 500, DoddS@PortOfBellingham.com Oak Harbor Downtown/Waterfront Redevelopment Program "Based on my experience with their consulting group, their talents can be applied to a wide variety of planning and community development situations. Developing exciting urban design solutions to practical problems in the built environment; implementing broad 10 1 Grant County Tourism Master Plan vision through specific, targeted projects; and utilizing processes that involve and value stakeholders are just three examples of how their skills may assist you. I wholeheartedly recommend the Beckwith Consulting Group." Steve Powers, Director, Oak Harbor Development Services 360-279-4511, steve.powers@oakharbor.org Friday Harbor Sunshine Alley Design Plan "Tom and his consulting team tackled a project that generated diverse opinion within the community. Their calm and systematic approach to gathering data and public input made the citizens feel that their comments were understood and integrated. The final product really did represent a cohesive community plan that everyone was able to call their own, especially since the cooperation was easy and the compromise painless." Duncan Wilson, Town Administrator 3 60.3 78.2 810, duncanw@fridayharbor. org LaConner Cultural Arts Initiative "As the Town Administrator and Planning Director, I worked with Tom Beckwith on grant proposals to enhance the La Conner art community. We worked on an artist -in - residence concept to locate artists in abandon or derelict spaces in Town. Tom worked extremely well with elected officials and the Planning Commission to convey their combined vision in the proposal documents. Tom's conceptual drawing skills and workflow models were very helpful to consolidate the disparate views. He also did an excellent job facilitating "group -think" sessions and kept groups on track to finalize their thoughts. I would recommend Tom for any community project development. His organizational skills are crucial to successfully completing the project development phase and laying the groundwork for funding and implementation." John Doyle Retired Town Administrator/Planning Director, 360-708-5986, jdoyle9991@yahoo.com All work will be accomplished from our LaConner office. Tom provides economic base studies, market and economic feasibility studies, site planning and physical development concepts, urban design and architectural design developments, architectural programs and building space plans, financial lenders packages, and life cycle analysis. His 30 years of experience includes the development and implementation of tourism marketing strategies and plans for cities, counties, states, and national parks. Tom's expertise includes economic feasibility assessments, financial plans, capital programming, and design and construction of tourist -related facilities including campgrounds, RV parks, destination resorts, hotels, convention centers, museums, farmers' markets, waterfront and urban parks, and multipurpose trails. As Team Leader/Project Manager, Tom will be solely responsible for all schedules, budgets, products, and particulars as he has been on all the firm's projects. Registration ■ Fellow of the American Institute of Certified Planners (FAICP). Education ■ Graduate School of Design, Continuing Professional Education, Harvard University Appendix ■ Master's in urban planning, University of Washington ■ Bachelor of Science in Sociology with minors in Architecture and Economics, University of Oregon Notable ■ Board member of the Museum of Northwest Art (MoNA) ■ Artist exhibitor in MoNA Annual Art Auctions, LaConner Arts Alive Annual Auctions, and Shelter Bay Art Festival Recent comparable plans and projects ■ Southwest Washington Fair (SWWF) Master Plan ■ Kittitas County Tourism Infrastructure Plan ■ Kittitas County Special Event Center/Ellensburg Rodeo Master Plan ■ Seattle Recreation Demand Study ■ Lynnwood Convention Center Master Plan and Competitive Hotel Development RFP ■ Birch Bay Community Tourism Plan ■ Edmonds Strategic Action Plan ■ Snohomish Economic Development Plan ■ Whatcom County Park, Recreation & Open Space Plan ■ Friday Harbor Sunshine Alley Design/Farmers' Market/Tourism Project ■ Skagit County UGA Open Space Plan ■ Bellingham Farmers' Market Master Plan ■ Sequim City Hall/Farmers' Market -Program & Master Plan ■ Arlington Economic Development Plan ■ Chehalis Renaissance Project ■ Bend Riverfront Connection Project ■ Jefferson County OHV Feasibility Study ■ WA RCO Recreation Demands Projections ■ Oak Harbor Downtown/Waterfront Redevelopment Program Management ■ Jefferson County Non -motorized Trails Plan ■ Moses Lake PROS Plan ■ Wenatchee PROS Plan ■ Douglas County PROS Plan ■ SeaTac Park & Recreation Needs Assessment Grant County Tourism Master Plan 1 11 ■ Bellevue Youth Developmental Assets Analysis ■ Port of Bellingham Public Access Plan ■ Island Countywide Non -motorized Plan Eric provides economic and demographic research including economic base, ':- econometric and statistical . analyses, market and economic feasibility l studies, capital Y. improvement programming and budgeting, economic development policy planning, evaluation of land use and comprehensive plans particularly for the effect on business and development activity. His 30 years of expertise includes the development of tourism market plans and strategies for cities and counties, and for tourist -related facilities including convention centers, fairgrounds, hotels, and resorts. Eric will conduct SWOT assessments, identify revenue and expenditure trends, project tourism capture rates and new opportunities, and develop the tourism destination plan and implementation strategies. Education ■ Courses in Real Estate Development and Finance from National Development Council and National Council for Urban Economic Development ■ Post Graduate Courses in Real Estate Finance and Environmental Economics from Portland State University ■ Bachelor of Arts in Economics and Urban Studies from University of Pennsylvania - co -winner of Joseph Warner Yardley Award for senior thesis in economics Notable ■ Former Economic Development Director for the City of Vancouver, Washington ■ Lecturer and Program Coordinator for the Trust for Public Lands Main Street Program Beckwith projects ■ Southwest Washington Fair (SWWF) Master Plan ■ Kittitas County Tourism Infrastructure Plan ■ Kittitas County Special Event Center/Ellensburg Rodeo Master Plan ■ Columbia Gorge Visitors Association Tourism Strategy ■ Skamania Lodge Market Research & Development Study ■ Edmonds Strategic Action Plan ■ Snohomish Economic Development Strategy ■ Snoqualmie Retail Market Strategy ■ Lynnwood CBD Stakeholder Visioning Process ■ Downtown Bellingham Redevelopment Workshop ■ Renton Downtown Redevelopment Strategy ■ Bend Riverfront Connection Project ■ Eugene Downtown Redesign Project ■ Bellingham Downtown Redevelopment Strategy ■ Bellingham Ohio Street Redevelopment Project ■ Vancouver's Esther Short Redevelopment Project ■ Ridgefield Comprehensive Plan Economic Element Michael provides design graphic concepts, advertising concepts and productions, commercial film and video direction, and �.' fine artwork for interpretive } and tourist -related promotional materials for public agencies, business and corporate clients, hospitals, medical organizations, financial institutions, and the hospitality industry. Michael produces advertisements, brochures, direct mail pieces, POP /display, corporate ID/branding, outdoor boards/posters, package design, trade show display/interpretive signs, super graphics, signage, specialty ad product design, photography, and films/videos. Michael will develop alternative logos, brands, themes, and other materials with which to implement regional and countywide tourism promotions. Education ■ Master of Arts from California State University at Northridge ■ Bachelor of Fine Arts from the California Institute of the Arts (Chouinard Art School) Grant County Tourism Master Plan 112 Notable ■ Interpretive and wayfinding graphic design consultant for Oregon State Parks Beckwith projects ■ Kittitas County Yakima River Public Access Plan Wayfinding Signage Project ■ PenMet Sign Design Manual ■ Kelso Logo and Wayfinding Signage Project ■ Longview Logo and Wayfinding Signage Project ■ Mercer Island Wayfinding Signage Project and Downtown Directories ■ Friday Harbor Sunshine Alley Design Plan ■ Birch Bay Community Tourism Plan ■ Chehalis Renaissance Project logo, branding, wayfinding, and gateway elements ■ LaConner Historical District and Wayfinding Signage ■ Snoqualmie Downtown Master Plan - brand, logo, and wayfinding signage ■ Kennewick Bridge-to-Bridge/River-to-Rail Revitalization Plan wayfinding and gateway elements ■ Oregon Department of Fish & Wildlife - create information and educational publications, Sportsman Show design, interpretive trail and site signage, kiosk design, and facility -branding for wildlife areas and fish hatcheries ■ Peninsula Light Company - advertising campaign and production Jennifer has 25 years experience in landscape architecture with an emphasis on urban design, waterfronts, streetscapes, master planning, and site design for public parks and trail systems as well as private, civic, and commercial projects with rich diverse history and cultural or natural significance. Jennifer will assess existing sites and facilities, identify new infrastructure needs and opportunities, estimate costs, and identify financing sources. Registration ■ Landscape Architect in Washington and Oregon ■ CLARB Certified ■ LEED Accredited Professional Frl»ratinn ■ Bachelor of Landscape Architecture from Pennsylvania State University Beckwith projects ■ Downtown Chelan Master Plan ■ Yakima River Public Access Plan ■ Chelan County Motorized Trails Plan ■ Concrete Comprehensive/Middle Housing/Climate Action Plans ■ Shoreline PROSA Plan ■ Mount Vernon PROS Plan ■ Covington PROS Plan ■ Arlington PROS Plan ■ Puyallup PROS Plan ■ Benton County PROS Plan ■ University Place Form -Based Code (FBC) Other projects of interest ■ Bremerton Downtown Development ■ Everett Riverfront Development ■ Port Townsend's Taylor Streetscape ■ Kitsap Greenways Plan ■ Hansville Trail Master Plan ■ King County's Cedar River Trail Phase 1&2 ■ Everett's Silver Lake Trail Master Plan ■ Maple Valley's Take -a -Break Park ■ Lake Oswego's Sundeleaf Plaza Park ■ Senator Henry M Jackson Park Master Plan ■ Lake Oswego Millennium Plaza Park ■ SeaTac's Angle Park Phase 2 Julie has 20 years of experience with planning - studies, programming, site selection, master planning, public involvement processes, preliminary budgeting, design, construction documents, permitting, bidding, and construction administration of environmental interpretive centers, art museums, children's museums, theaters, civic facilities, educational institutions, affordable housing, homeless housing, group living facilities, and mixed -use developments. Julie has developed design guidelines and standards for downtowns, waterfronts, and alleyways, and participated on Downtown Assistance Teams (DAT". Julie has expertise in urban and rural sustainable design. Grant County Tourism Master Plan 13 Julie will assess existing sites and facilities, identify new infrastructure needs and opportunities, estimate costs, and identify financing sources. Registrations ■ Registered Architect in Washington ■ LEED Accreditation Frl»ratinn ■ Design Firm Leadership & Management Certification from the University of Washington ■ Bachelor of Science in Architecture and Urban Planning from the University of Wisconsin -Milwaukee Affiliations ■ Skagitonians to Preserve Farmland ■ Migrant Farmworker Housing Authority ■ Sustainable Design Community Volunteer Beckwith proms ■ Chelan Downtown Streetscape Project & Historic Design Guidelines ■ Concrete Comprehensive Plan & Historic Design Guidelines La Conner Cultural Arts Initiative/Artist Live/Work Charrettes ■ Friday Harbor Sunshine Alley Design Plan ■ Arlington Old Town Residential District Design Standards ■ Winthrop Housing Action Plan (HAP) ■ Twisp Housing Action Plan (HAP) ■ Jamestown S'Klallam Tribe Housing Solutions ■ Othello Farmer's Market Feasibility Study ■ Selah Housing Action Plan (HAP) ■ Skagit County Capital Facilities Plan ■ Grays Harbor County Strategic Facilities Plan ■ Poulsbo Housing Action Plan ■ Port Angeles Housing Action Plan Other projects of interest ■ Lincoln Theatre Renovations ■ Mount Vernon Library Commons ■ North Cascades Environmental Learning Center 3 Eric provides project and construction management for site development, utility infrastructure, stormwater, ! ' transportation, and low impact development services. His 25 years of experience includes expertise in stormwater engineering for transportation and public improvement projects, including flexible streets designed to accommodate public gatherings as well as projects incorporating low impact and sustainable initiatives. His work includes developing cost-effective utility and stormwater solutions. Eric will assess existing sites and facilities, identify new infrastructure needs and opportunities, estimate costs, and identify financing sources. Frb»ratinn ■ Bachelor of Science in Civil Engineering from California State University at Chico Registration ■ Professional Civil Engineer in Washington and Oregon Notable ■ Former City Engineer for the City of Arlington Beckwith projects ■ Downtown Chelan Master Plan ■ Southwest Washington Fair (SWWF) Master Plan ■ Concrete Comprehensive/Middle Housing/Climate Action Plans ■ Jamestown S'Klallam Tribe Housing Solutions Study ■ Forks Comprehensive Plan Other projects of interest ■ Bellevue College Campus Master Plan ■ Highline Community College Campus Facility Conditions Assessments ■ Highline Community College Campus Utility Plan Development ■ UW Athletics Master Plan ■ WSU Biotechnology Life Sciences Building ■ City of Arlington BNSF Trail Crossing ■ Seattle Parks Citywide Horticulture Storm Separation ■ King County Metro CM Manual Jennifer creates and maintains a centralized repository of spatially linked data on recreation and points of interest in Washington State that highlights culture, history, and science. Jennifer's data Grant County Tourism Master Plan' 14 can be used to create custom printable and interactive maps, data tables, and interactive mapping applications. She is proficient in ArcGIS and Site Spinner Pro website developer, and Bulgarian, Serbo- Croatian, and Russian languages. Jennifer will compile tourism inventories of sites and facilities and create interactive maps for destination development activities as well as for promotional materials and implementation. Frl»ratinn ■ Master of Science in Resource Management from Central Washington University, Member Honorary Geographical Society of Gamma Theta Upsilon ■ Bachelor's Degree in history with Russian Studies Concentration from Carleton College, Northfield, MN Notable ■ Developed and maintains a detailed inventory of all public, nonprofit, and for - profit recreational facilities, parks, and trails for all of Washington State for the Washington State Recreation & Conservation Office (RCO). Beckwith projects cts ■ Chelan County Motorized Trails Plan ■ Yakima River Public Access Plan ■ Ashford Mountain Bike Trails Plan ■ Concrete Comprehensive/Middle Housing/Climate Action Plan ■ Kittitas County Tourism Infrastructure Plan ■ Forks Comprehensive Plan ■ Lewis County PROS Plan ■ Kittitas County Chamber of Commerce Website - interactive mapping ■ Benton County PROS Plan ■ Covington PROS Plan ■ Arlington PROS Plan ■ Puyallup PROS Plan Other projects of interest ■ Ellensburg Downtown Association - interactive mapping ■ Ellensburg Daily Record - map documentation ■ Mid -Columbia Fisheries - mapping grant applications ■ Historic Wagon Road from Walla Walla to Snoqualmie Pass documentation and interactive mapping ■ Cowiche Canyon Conservancy Connection Coalition recreation corridors and points of interest interactive mapping ■ Barn Quilt Tours Maps and Brochures of Kittitas County ■ Vision Cle Elum interactive recreational mapping ■ Downtown Cle Elum historic landmarks mapping ■ Whatcom County Parks & Recreation site mapping ■ Mountains to Sound Greenway interactive mapping ■ Central Rocks - Roadside Geology videos Grant County Tourism Master Plan I is